雀巢品牌全球化ppt課件(編輯修改稿)
2025-04-18 08:27 本頁面
【文章內(nèi)容簡介】 concentrated in 2535, do not want to be unique style. Less affected by advertising, brand loyalty is low. The consumer segment: mass type Brand type Conservative type Youth type strongminded type 3545 years old are in the majority, don39。t pay attention to romantic, also do not focus on the popular new trend. Age concentrated in 2535, focusing on brand consumption. They care family and working ,but their rest regularity is poor. There are many factory in the world There are many products 廣告分析 First stage 1930s, instant coffee just invented. Nescafe advertising emphasized the convenience it can bring to people, but it seem too lazy by housewives. So it failed. By the times, women39。 position raised, instant coffee weren39。t seem lazy anymore, and Nescafe became the greatest instant coffee at that time. 。 Advertise on Nescafe ← → 廣告分析 ?The advertisement changed the focus into product39。s quality: purity, good taste and rich aroma. ?Nescafe the real coffee is Nescafe39。s slogan in 1950s. Second Stage ← → 廣告分析 Advertisements changed into a lifestyle guide, closely related to the lifestyle of the young people. Third Stage ← → 生活的優(yōu)雅 戀人的甜蜜 工作的輕松 日子的享受 Micro Blog Nescafe Advertisement in China ? It tastes good ? “Great start of a day Nestle coffee sales strategy Our great target is to capture market Our effective means is that taking low profits to capture a big Market through Our perfect sales work High sales but low profits As a multinational pany, for over 130 years, Nestle Company haves high sales always, but i
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1