汽車類客戶digital_提案(編輯修改稿)
2025-04-18 04:04 本頁面
【文章內(nèi)容簡介】 cs ?Embed brand character in diversified forms to grow loyalty of young fans ?Diversify on/offline activities to keep brand exposure and increase rate of interaction on Weibo ?Integration and systematic management to guarantee high effectiveness ?Utilize own resources to maximize the munication effect with consumers Fans amp。 Car Owner Management Media amp。 KOL Management ?Fans conversation ?Car owner resources management ?Maintenance ?Media Weibo resources management ?KOL Cooperation pattern ?Communication process instruction Game Management ?Online game ?APP Activity amp。 Rewarding Fans ?Activity Remendation ?Rewards System Interaction Crisis Procedures Can you add value? Evaluate the purpose Respond in kind amp。 share Thank the person Unhappy Customer? Dedicated Complainer? Comedian WanttoBe? Negative Positive Yes No Do you want to respond? No Response No Yes Take reasonable action to fix issue and let customer know action taken Are the facts correct? Gently correct the facts No No No Yes Are the facts correct? Does customer need/deserve more info? Yes Explain what is being done to correct the issue Yes Is the problem being fixed? Yes Let post stand and monitor No Yes No Yes Yes Assess the message This framework was built using the USAF Blog Triage. (Adapted by Jeremiah Owyang, Altimeter Group) Program – Cool amp。 Fun Passionate Pursuit of Perfection with Cool amp。 Fun Luxury Technology Cool Design Better Fun Comfort Cool amp。 Fun Innovation Communication Plan Content Fans Reward KOL amp。 Celebrity APP May Jun Jul Aug Sep Oct Nov Dec Road show with media test drive Chengdu Auto Show Guangzhou Auto Show Shenzhen Auto Show Hangzhou Auto Show Fans amp。 Car owners Test Drive Event Offline Road show live broadcast / Brand / Product / Industry / Useful information Fans recruitment Titbits / Repost / Comments Games / Tools for car owners Auto Show live broadcast / Brand / Product / Industry / Useful information Fans recruitment / tickets / gifts related to new cars KOLs recruitment / Titbits / Repost / Comments Appreciation of New cars Diversified Content Brand Superior performance Interactive Unique amp。 distinctive character Official Concept Diversified Environment friendly Fans KOLs Cool Design Better Fun LBS APP Online Creativity Weibo Photography Weibo Comic Weibo Novel Weibo Event Weibo Talk Content Proportion Most Efficient Offic
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