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hard time. ? Microsoft joined the platform war – FPS, Sports ? Mobile Business – (imode, Another platform but domestic) Early 2022 The rest of the world ? The rise of new business model in game business – PC: casual and serious (US) – PC server based subscription and item sales (Asia, Korea amp。 China) model was born. ? Push from Korean Government ? IT Babble ? Inter Late 00Now ? Nintendo ruled the game again – 3rd party panies bet wrong – Battles among toy, electric device, puter ? The winner is not technology so far. – Japanese 3rd parties are losing especially in technology area against West. ? Technology lead is disappearing in Japan. – Graphic (CG) technology, Network Japan country