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農(nóng)林大學官方微信公眾平臺建設與推廣活動策劃方案(編輯修改稿)

2025-02-17 20:34 本頁面
 

【文章內(nèi)容簡介】 建農(nóng)林大學金山學院在新浪微博上都建有官方微博,粉絲數(shù)量多,因此可以利用官方微博推廣微信公眾平臺,讓微博的粉絲及時了解平臺信息(7)視頻網(wǎng)站視頻以圖文聲像全方位的視覺體驗吸引用戶,微信公眾平臺可以利用視頻做推廣。團隊可以制作平臺的宣傳片或是在制作的有關福建農(nóng)林大學金山學院的視頻里添加平臺二維碼,將制作的視頻發(fā)布到騰訊視頻、優(yōu)酷等視頻網(wǎng)站上。(8)網(wǎng)絡社區(qū)利用天涯社區(qū)、搜狐社區(qū)等社區(qū)平臺發(fā)布有關福建農(nóng)林大學金山學院官方微信公眾平臺的有關信息和互動活動。在社區(qū)里主要針對社會群體,可以通過社區(qū)推廣引進部分商業(yè)合作。2. 線下推廣(1)發(fā)放福建農(nóng)林大學金山學院文化產(chǎn)品制作并發(fā)放一些福建農(nóng)林大學金山學院文化產(chǎn)品(如手繪明信片、書簽、信封等),在適當位置加上平臺的二維碼及其簡介,吸引師生關注平臺。(2)辦公室下發(fā)通知在平臺開通初期,通過福建農(nóng)林大學金山學院辦公室以文件的形式向各部門、各系下發(fā)福建農(nóng)林大學金山學院官方微信公眾平臺正式開通的通知,讓師生們知道該平臺。(3)張貼宣傳海報為更好的讓在校師生了解福建農(nóng)林大學金山學院官方微信公眾平臺,可以制作宣傳海報張貼于各學院宣傳欄,海報內(nèi)容設計上主要包含平臺二維碼(掃描即可關注)、平臺功能及內(nèi)容介紹。例如福建農(nóng)林大學金山學院2014級新生報道,福建農(nóng)林大學金山學院官方微信公眾平臺為更好服務新生,特制作校園地圖并在迎新現(xiàn)場發(fā)放,其中在地圖上印有福建農(nóng)林大學金山學院官方微信公眾平臺二維碼,新生可通過掃描二維碼關注平臺。團隊成員在迎新現(xiàn)場悉心指引,為新生做好服務。關注福建農(nóng)林大學金山學院官方微信后,平臺及時發(fā)布了與新生相關的信息,得到廣大師生及家長的好評。(4)與社團、學校、學院活動幫推福建農(nóng)林大學金山學院的社團、系部活動很多,每次活動時各主辦、承辦方都會在各部門張貼海報,我們可以與他們的活動互推,即他們在設計活動海報時加上福建農(nóng)林大學金山學院官方微信公眾平臺的二維碼及關注提示,我們在平臺上對他們的活動進行推送。(5)錄取通知書上加印平臺二維碼福建農(nóng)林大學金山學院每年招收近1萬新生,在錄取通知書上加印平臺二維碼可以讓新生在假期就可以提前了解學校部分信息、了解福建農(nóng)林大學金山學院官方微信公眾平臺。吸引新生關注平臺并提前了解學校文化、了解學校部分信息、了解福建農(nóng)林大學金山學院官方微信公眾平臺。在8月1日到8月5日期間,微信平臺粉絲量有了大幅度提高。未實現(xiàn)功能的解決措施 針對策劃中未能實現(xiàn)的方案,團隊成員經(jīng)過多方了解與協(xié)調(diào),提出如下解決措施:1. 圖書館占位問題針對占位功能不健全,不能及時有效的反映位置上有人無人的問題,平臺希望與圖書館進行溝通,將圖書館的自習位置進行標號,學生們通過簽到得到簽到號進行圖書館占位,離開的學生進行簽退,平臺自動將簽退學生的序號發(fā)給接下來簽到的學生。2. 社團報名問題平臺將與學校進行溝通,讓校方下達通知,各社團將各自的社團簡介及納新要求告知平臺,本平臺將開設專欄為社團進行納新宣傳。新生憑學號報名參加社團,社團可通過平臺公布面試時間及納新結(jié)果。 3. 火車票購買問題針對火車票的付款購票功能,本平臺將與校外火車票學生代銷點進行合作,學生們在微信平臺可以直接與校外代銷點聯(lián)系,通過支付寶功能進行付款,付款成功后,學生會收到一個領票號,車票會由代銷點工作人員送到大學,學生們憑號領取。 附錄:關于福建農(nóng)林大學金山學院官方微信公眾平臺調(diào)查問卷1. 您是否使用微信是否2. 您一般什么時間段使用微信(可多選)早上起床后上課期間課后空余時間睡覺前其他 3. 您通過哪種方式和您關注的微信公眾平臺進行互動(可多選)只是查看推送內(nèi)容按提示回復相應信息通過導航欄快速查詢不互動其他 4. 您是否希望福建農(nóng)林大學金山學院建立官方微信公眾平臺,為您提供校園、生活服務是否5. 您希望福建農(nóng)林大學金山學院官方微信公眾平臺推送什么內(nèi)容(可多選)校園信息公告新聞速遞社團風采就業(yè)信息學習信息美文精粹校園風采其他 6. 您希望福建農(nóng)林大學金山學院微信公眾平臺具有什么功能(可多選)校園信息查詢(講座、活動)教務查詢生活信息查詢(天氣、快遞等)休閑娛樂(休閑小游戲等)其他 請刪除以下內(nèi)容,O(∩_∩)O謝謝?。?! The term autism refers to a cluster of conditions appearing early in childhood. All involve severe impairments in social interaction, munication, imaginative abilities, and rigid, repetitive behaviors. To be considered an autistic disorder, some of these impairments must be manifest before the age of three. The reference book used by mental health professionals to diagnose mental disorders is the Diagnostic and Statistical Manual of Mental Disorders , also known as the DSM. The 2000 edition of this reference book (the Fourth Edition Text Revision known as DSMIVTR ) places autism in a category called pervasive developmental disorders . All of these disorders are characterized by ongoing problems with mutual social interaction and munication, or the presence of strange, repetitive behaviors,interests, and activities. People diagnosed with these disorders are affected in many ways for their entire lives. Description Each child diagnosed with an autistic disorder differs from every other, and so general descriptions of autistic behavior and characteristics do not apply equally to every child. Still, the mon impairments in social interaction, munication and imagination, and rigid, repetitive behaviors make it possible to recognize children with these disorders, as they differ markedly from healthy children in many ways. Many parents of autistic children sense that something is not quite right even when their children are infants. The infants may have feeding problems, dislike being changed or bathed, or fuss over any change in routine. They may hold their bodies rigid, making it difficult for parents to cuddle them. Or, they may fail to anticipate being lifted, lying passively while the parent reaches for them, rather than holding their arms up in return. Most parents of autistic children bee aware of the strangeness of these and other behaviors only gradually. Impairments in social interaction are usually among the earliest symptoms to develop. The most mon social impairment is a kind of indifference to other people, or aloofness, even towards parents and close caregivers. The baby may fail to respond to his or her name being called and may show very little facial expression unless extremely angry, upset, or happy. Babies with autism may resist being touched, and appear to be lost in their own world, far from human interaction. Between seven and 10 months of age, most infants often resist being separated from a parent or wellknown caregiver, but these infants may show no disturbance when picked up by a stranger. Other children with autism may be very passive, although less resistant to efforts by others to interact. However, they do not initiate social interaction themselves. Still others may attempt to engage with adults and peers, but in ways that strike others as inappropriate, or odd. In adolescence and adulthood, some of the higherfunctioning individuals with autistic disorders may appear overly formal and polite. They may react with little spontaneity, as if social interaction doesn39。t e naturally or easily to them, and so they are trying to follow a predetermined set of rules. Some individuals with autism have normal intelligence, and many have special talents in areas such as music or memory. However, individuals with autism may have ot
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