【文章內(nèi)容簡介】 5%。 CKD crossselling rate limit 10%, FBU15%。 跨省銷售率大于此上限則本地銷售考核系數(shù)為 0，否則為 1； If dealer crossselling rate large than this limit then the local sales assessment rate is 0, otherwise the local sales assessment rate is 1 跨省銷售率計算方法：當期跨省上牌數(shù) /當期經(jīng)銷商上牌總數(shù) Crossselling rate calculation: dealer crossprovince registration quantity/ dealer total registration quantity 本地銷售考核系數(shù)特別說明 Special note over local sales assessment rate ： 此上限標準并非奧迪銷售事業(yè)部制定的跨區(qū)銷售率的指導標準 .而是考慮全國情況設置的較為寬松的過 渡性上限標準。 As the temporary limit, the crossselling rate limit is made concerning the national wide sales and management status. 根據(jù)對不同區(qū)域市場的特定要求和市場特點，區(qū)域需要在此基礎上單獨制定不低于全國標準的本區(qū)域 的跨區(qū)銷售上限標準并實施，由區(qū)域代表處在奧迪事業(yè)部批準的前提下單獨制定并實施。 Through the approval process of ASD, the regional offices will make and implement the regional standard based on this national wide requirement, the regional requirement is required to be higher than national wide standard. 同時奧迪銷售事業(yè)部保留根據(jù)市場需要針對特定區(qū)域和特定產(chǎn)品制定與此有差異的本地銷售比例上限 標準的可能性。 ASD keeps the right to adjust requirement of crossselling rate limit for individual region or model according to the market status and development. 考核銷售折讓 Assessment Discount – 銷量考核 Sales Volume 本地銷售獎勵 PMA 傭金比例 Margin rate： CKD (A6L/A4L/Q5): % FBU(A8L/Q7/A5/Q5/TT/A3) % 18 目的：檢查奧迪經(jīng)銷商對標準銷售流程的執(zhí)行及達成情況。 Objective: Check dealer’s implementation of standard sales process 考核傭金比例：最高考核比例為 %。根據(jù)經(jīng)銷商的不同秘密采購成績 (A:分 )，給予經(jīng)銷 商相應的考核銷售折讓比例 (M) 。未參加相應考核周期全部 2次秘密采購的經(jīng)銷商將不享受該 期考核政策。 Assessment ratio: Max. discount is %. Dealers will get corresponding discount (M) according to their MS result (A: scores). Dealers who don’t participate in all 2 waves MS pro quarter can not get this discount. 秘密采購 Mystery Shopping CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5 ): %。 考核銷售折讓 Assessment Discount – 秘密采購 Mystery shopping 考核周期 :奧迪銷售事業(yè)部網(wǎng)絡部每年將委托第三方對經(jīng)銷商實施秘密采購 8次，按季度兌 現(xiàn)考核返利 ,每 2次平均成績作為 相應季度的考核依據(jù)。 Assessment period: The third party consigned by FAWVW Audi Sales Division will implement 8 waves mystery shopping on dealers every year. The average result of every 2 waves will be taken as assessment basis for the relative quarter. 當 If A ≥ 90 , 當 If 90 A ≥ 80, 當 If 80 A ≥ 70 , 當 If A ＜ 70 ， 19 M = % M = % M = % M=0 考核銷售折讓 Assessment Discount – 秘密采購 Mystery shopping 秘密采購 Mystery Shopping CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5 ): % 考核辦法 Assessment method： 20 目的：檢查奧迪經(jīng)銷商對標準銷售流程的執(zhí)行及達成情況。 Objective: Check dealer’s implementation of standard sales process 考核傭金比例：最高考核比例為 %，根據(jù)經(jīng)銷商的不同秘密采購成績 (A:分 ) ，給予經(jīng) 銷商相應的考核銷售折讓比例 (M)。未參加相應考核周期全部 2次秘密采購的經(jīng)銷商將不享受 該期考核政策。 Assessment ratio: Max. discount is %. Dealers will get corresponding discount (M) according to their MS result (A: scores). Dealers who don’t participate in all 2 waves MS pro quarter can not get this discount. 秘密采購 Mystery Shopping FBU (A3 ): % 考核銷售折讓 Assessment Discount – 秘密采購 Mystery shopping 考核周期 :奧迪銷售事業(yè)部網(wǎng)絡部每年將委托第三方對經(jīng)銷商實施秘密采購 8次，按季度兌 現(xiàn)考核返利 ,每 2次平均成績作為 相應季度的考核依據(jù)。 Assessment period: The third party consigned by FAWVW Audi Sales Division will implement 8 waves mystery shopping on dealers every year. The average result of every 2 waves will be taken as assessment basis for the relative quarter. 當 If A ≥90 , 當 If 90 A ≥ 80, 當 If 80 A ≥ 70 , 當 If A ＜ 70 ， 21 M = % M = % M = % M=0 考核銷售折讓 Assessment Discount – 秘密采購 Mystery shopping 秘密采購 Mystery Shopping FBU (A3 ): % 考核辦法 Assessment method： 22 目的 ：提高用戶滿意度和奧迪品牌忠誠度 Objective: To improve customer satisfaction and customer loyalty 考核銷售折讓比例 Assessment ratio ： 最高考核比例為 %。根據(jù)經(jīng)銷商的 CSS（銷售）考核排名，給予經(jīng)銷商相應的 考核比例。 Max. discount is %. Dealers will get corresponding discount according to their CSS (Sales ) ranking. 用戶滿意度 銷售 CSS Sales CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5/A3 ): % 考核銷售折讓 Assessment Discount – CSS 銷售 Sales 23 調(diào)查安排 Survey arrangement: CSS電話調(diào)研按月度進行，調(diào)研的車型為 CKD和 FBU/ CSS telephone interview will be done monthly for both CKD an