汽大眾20xx年奧迪品牌商務(wù)政策-全文預(yù)覽
【正文】 checking the accuracy of the plan. In case of discrepancy, the annual business plan shall prevail. 考核周期：每月 Assessment period: Each month 計(jì)劃完成率 Sales Plan Fulfillment Rate CKD(A6L/A4L/Q5) %。 FBU(A8L/Q7/A5/Q5/TT) :%。 Sales Audit pass rate 95% , sales quality discount is 0. A. B. 計(jì)劃完成率 sales plan fulfillment rate ≥100%，折讓系數(shù) A =1 計(jì)劃完成率 sales plan fulfillment rate ＜ 100%， 折讓系數(shù) A =計(jì)劃完成率 sales plan fulfillment rate 13 考核銷(xiāo)售折讓 Assessment Discount – 銷(xiāo)量考核 Sales Volume 計(jì)劃完成率 Sales Plan Fulfillment Rate CKD(A6L/A4L/Q5) %。 Any basic criterion in sales or service /Brand is not fulfilled, dealer can not get the % in SSM. 在否決項(xiàng)全部通過(guò)的前提下，按下列規(guī)則確定質(zhì)量標(biāo)準(zhǔn)折讓。 Assessment ratio: Max. discount is %. Dealers will get corresponding discount according to their Audit results. 考核車(chē)型范圍： 除 R8之外的車(chē)型。 Dealer must ply with all articles in “FAWVW Audi Authorized Dealer Agreement”. 基礎(chǔ)銷(xiāo)售折讓規(guī)則 Basic Discount Regulations ： CKD amp。2022年奧迪品牌商務(wù)政策 2022 Audi Dealer Margin Policy 一汽 大眾奧迪銷(xiāo)售事業(yè)部 ASD,FAWVW 2 2022年商務(wù)政策總覽 2022 Dealer Margin Policy Overview CKD(A6L/A4L/Q5) FBU(A8L/Q7/TT/A 5/Q5) FBU(A3) FBU(R8) 3 % % % % 4 CSS服務(wù) WT 飛行檢查 CSS銷(xiāo)售 MS秘采 本地銷(xiāo)售獎(jiǎng)勵(lì) 銷(xiāo)量考核獎(jiǎng)勵(lì) 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì) 基礎(chǔ)傭金 總計(jì) % % % % % % % % % 2022年商務(wù)政策 2022 Dealer Margin Policy 2022 經(jīng)銷(xiāo)商商務(wù)政策 _ 國(guó)產(chǎn)車(chē) CKD A4L, A6L, Q5 Service Customer Satisfaction CSS Service Customer Satisfaction WT Sales Customer Satisfaction CSS Sales Customer Satisfaction MS PMA Bonus Sales Volume Bonus Quality Standard Bonus / SSM Basis Margin Sum 5 % % % % % % % % % 2022年商務(wù)政策 2022 Dealer Margin Policy Dealer Margin Policy 2022 CKD A4L, A6L, Q5 6 % % % % % % % % % A8L, Q7, Q5, TT, A5 % % % % % % % % % A3 R8 CSS服務(wù) WT 飛行檢查 CSS銷(xiāo)售 MS秘采 本地銷(xiāo)售獎(jiǎng)勵(lì) 銷(xiāo)量考核獎(jiǎng)勵(lì) 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì) 基礎(chǔ)傭金 總計(jì) % % 2022年商務(wù)政策 2022 Dealer Margin Policy 進(jìn)口車(chē) FBU 7 % % % % % % % % % A8L, Q7, Q5, TT, A5 % % % % % % % % % A3 R8 Service Customer Satisfaction CSS Service Customer Satisfaction WT Sales Customer Satisfaction CSS Sales Customer Satisfaction MS PMA Bonus Sales Volume Bonus Quality Standard Bonus / SSM Basis Margin Sum % % 2022年商務(wù)政策 2022 Dealer Margin Policy Dealer Margin Policy 2022 FBU 8 2022年奧迪品牌營(yíng)銷(xiāo)政策細(xì)則 Detailed Rules for Audi Margin Policy 2022 9 基礎(chǔ)銷(xiāo)售折讓 CKD (A6L/A4L/Q5):%。 R8:% 目的 Objective ： 提供經(jīng)銷(xiāo)商正常經(jīng)營(yíng)的基本費(fèi)用 Provide dealers normal operation cost 保證經(jīng)銷(xiāo)商基本生存 Ensure the basic survival of dealers 鼓勵(lì)經(jīng)銷(xiāo)商積極開(kāi)拓市場(chǎng) Encourage dealers to exploit the market actively 要求 Requirement ： 經(jīng)銷(xiāo)商必須遵守 “ 一汽 大眾奧迪特許經(jīng)銷(xiāo)商協(xié)議書(shū) ” 中的所有規(guī)定。 Objective: Check dealer’s implementation of standard in “FAWVW Audi Authorized Dealer Agreement” and other quality standards of Audi brand. 考核傭金比例：最高考核比例為 %，根據(jù)經(jīng)銷(xiāo)商的審核通過(guò)情況 ，給予經(jīng)銷(xiāo)商相應(yīng)的 考核銷(xiāo)售折讓比例。 Four waves audit for the whole year, every wave result will be as the assessment base of each quart. Dealers who don’t participate in relative waves SSM pro quarter can not get this discount. 銷(xiāo)售質(zhì)量 Sales quality % 品牌 Brand % 服務(wù)質(zhì)量 Service quality % 考核銷(xiāo)售折讓 Assessment Discount – 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì)購(gòu) SSM 質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì) System Standard Management % 考核辦法 Assessment method : 銷(xiāo)售、服務(wù)、品牌標(biāo)準(zhǔn)中均有否決項(xiàng)，其中的任何一項(xiàng)沒(méi)有通過(guò)，質(zhì)量標(biāo)準(zhǔn)獎(jiǎng)勵(lì)將被 扣除全部的 %。 Brand Audit pass rate 90% , brand discount is 0. 考核辦法 Assessment method : 銷(xiāo)售質(zhì)量 Sales quality ： n銷(xiāo)售審核通過(guò)率 95%,則相應(yīng)季度的銷(xiāo)售質(zhì)
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1