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汽大眾20xx年奧迪品牌商務(wù)政策(存儲(chǔ)版)

  

【正文】 考核車型范圍: 除 R8之外的車型。 Sales Audit pass rate 95% , sales quality discount is 0. A. B. 計(jì)劃完成率 sales plan fulfillment rate ≥100%,折讓系數(shù) A =1 計(jì)劃完成率 sales plan fulfillment rate < 100%, 折讓系數(shù) A =計(jì)劃完成率 sales plan fulfillment rate 13 考核銷售折讓 Assessment Discount – 銷量考核 Sales Volume 計(jì)劃完成率 Sales Plan Fulfillment Rate CKD(A6L/A4L/Q5) %。 The summation of monthly distribution plan released by field force to dealers must be equal or large than the annual business plan. GS and CT are responsible for checking the accuracy of the plan. In case of discrepancy, the annual business plan shall prevail. 考核周期:每月 Assessment period: Each month 計(jì)劃完成率 Sales Plan Fulfillment Rate CKD(A6L/A4L/Q5) %。根據(jù)經(jīng)銷商的不同秘密采購(gòu)成績(jī) (A:分 ),給予經(jīng)銷 商相應(yīng)的考核銷售折讓比例 (M) 。 Assessment period: The third party consigned by FAWVW Audi Sales Division will implement 8 waves mystery shopping on dealers every year. The average result of every 2 waves will be taken as assessment basis for the relative quarter. 當(dāng) If A ≥90 , 當(dāng) If 90 A ≥ 80, 當(dāng) If 80 A ≥ 70 , 當(dāng) If A < 70 , 21 M = % M = % M = % M=0 考核銷售折讓 Assessment Discount – 秘密采購(gòu) Mystery shopping 秘密采購(gòu) Mystery Shopping FBU (A3 ): % 考核辦法 Assessment method: 22 目的 :提高用戶滿意度和奧迪品牌忠誠(chéng)度 Objective: To improve customer satisfaction and customer loyalty 考核銷售折讓比例 Assessment ratio : 最高考核比例為 %。 Dealers will be assessed by DD of ASD twice a year according to the general survey result pro half year. 28 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核辦法一 Assessment method 1 FBU 按以下標(biāo)準(zhǔn)兌現(xiàn) :FBU standards 排名在前 Ranking top 25% 排名在第 Ranking 26%- 75%, 排名在第 Ranking 76%- 90%, 排名在后 Bottom10% % % % 0 % % % 0 A8/Q7/A5/TT/Q5 A3 29 考核辦法二 Assessment method 2 以 2022年 CSI 調(diào)研結(jié)果兌現(xiàn) 2022年 112月的 %考核比例 . 2022 CSI results will be the basis of % sales discount from Jan to Dec. 2022 情況一:當(dāng)奧迪品牌在 CSI排名前 3名時(shí),所有 33個(gè)調(diào)研城市的經(jīng)銷商都將獲得 %考核銷售折讓; Situation 1: If Audi ranks Top 3 in CSI, all dealers in 33 cities have the qualification to get % 情況二:當(dāng)奧迪品牌在 CSI排名前 3名之外時(shí),以排名第 3的品牌得分為基準(zhǔn), 城市得分高于或等于該分?jǐn)?shù)時(shí),其所在城市的經(jīng)銷商才能獲得 %考核銷售折讓 Situation 2: If Audi not ranks Top 3, the score of the 3rd brand will be regarded as basis. If city’s score ≥ this score, dealers in this city have the qualification to get % 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 30 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5): % , A3:% 考核銷售折讓 Assessment Discount – CSS 服務(wù) Service 特別說(shuō)明 Special explanations: 當(dāng) CSI 結(jié)果即樣本量為零時(shí),該城市的經(jīng)銷 商考核辦法同非 調(diào)研城市。相應(yīng)考核周期內(nèi)未參加飛行檢查的經(jīng)銷商不享受該 項(xiàng)考核銷售折讓。 The ranking of Workshop Test result: The third party consigned by FAWVW Audi Sales Division will implement 2 waves overall test and 2 waves retest every year. The ranking will be released after each overall test. The dealers ranking top 50% at the overall test will get the corresponding discount. And the dealers ranking bottom 50% at the overall test will have to take a retest. After retest, the ranking according to the result of retest will be released. Then the dealers will obtain the corresponding discount. Target models of WT are CKD and FBU. 飛行檢查 Workshop Test CKD(A4L/A6L/Q5)/FBU(A8L/Q7/Q5/TT/A5/A3): % 32 考核銷售折讓 Assessment Discount 飛行檢查 Workshop Test CKD(A4L/A6L/Q5)/FBU(A8L/Q7/Q5/TT/A5/A3): % 考核方法(基于 “ 普查 ” 排名) /Assessment method( rank by overall test score) : 普查成績(jī)排名在前 30%,考核銷售折讓給予 %; if rank TOP30%, M=% 普查成績(jī)排名在第 31%- 50%,銷售折讓給予 %; if rank 31% - 50%,M=% 普查成績(jī)排名在第 51%- 100%,必須接受飛行檢查復(fù)查。 A4L/Q5 考核依據(jù) Assessment basis FBU CSS調(diào)研結(jié)果:由一汽 大眾委托第三方調(diào)研公司實(shí)施 CSS問(wèn)卷(服務(wù))電話調(diào)研,每個(gè) 月滾動(dòng)進(jìn)行、半年核算一 次綜合結(jié)果,調(diào)研的目標(biāo)車型為 CKD和 FBU車型; CSS results: telephone interview will be done monthly for both CKD and FBU models by the third party 用戶滿意度 服務(wù) CSS Service CKD (A6L/A4L/Q5 ) / FBU (A8L/Q7/A5/TT/Q5):
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