市場(chǎng)和產(chǎn)品分析ppt課件(編輯修改稿)
2025-02-08 11:29 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 tential for processing (factories), storage, wholesaling etc. ? 關(guān)鍵是把聚焦放在挖掘各個(gè)市場(chǎng)潛力上和試圖去發(fā)現(xiàn)生產(chǎn)者能夠進(jìn)入并獲得最大利潤(rùn)的市場(chǎng) Key is to focus on the potential of each market, and try to find the highest margin markets that producers can access 19 長(zhǎng)遠(yuǎn)的規(guī)劃和分析 Planning and Analyzing for the LongTerm ?必須正視長(zhǎng)遠(yuǎn)的市場(chǎng)潛力，否則得不償失 Must view long term potential of market, otherwise of little to use ?需要調(diào)查增長(zhǎng)中的市場(chǎng)潛力、未來(lái)參與進(jìn)來(lái)的更多的競(jìng)爭(zhēng)者和產(chǎn)量增大而導(dǎo)致的價(jià)格下滑等因素 Need to examine market potential for growth, entrance of petitors in the future, price decreases with increased production etc. 20 方法 Methodology ? 間接來(lái)源 Secondary sources ? 直接來(lái)源 Primary sources 21 間接來(lái)源 Secondary Sources ? 政府的統(tǒng)計(jì) Government statistics ? 中國(guó)農(nóng)業(yè)統(tǒng)計(jì)年鑒 China Agricultural yearbook ? 地區(qū)，縣和鄉(xiāng)的統(tǒng)計(jì)數(shù)字 Prefecture, county and xiang statistics ? 國(guó)際互連網(wǎng) Inter ? 國(guó)際組織 International anizations ? 文章 Articles ? 統(tǒng)計(jì) Statistics 22 直接來(lái)源 Primary Sources ? 面談 Interviews ? 生產(chǎn)者 Producers ? 中間人 批發(fā)商，運(yùn)輸者，保管者等 Middlemen – wholesalers, transporters, storage etc. ? 零售商 Retailers ? 消費(fèi)者 Consumers ? 工業(yè)組織 Industry Organizations ? 產(chǎn)品測(cè)試和品嘗味道 Product trials, taste tests 23 我們尋找什么？機(jī)遇和障礙（挑戰(zhàn)） What do we look for? Opportunities and Constraints ? 確定市場(chǎng) /購(gòu)買者 Identify the markets/buyers ? 各自市場(chǎng)或購(gòu)買者想要什么 What does each market or buyer want 市場(chǎng)特點(diǎn) Market characteristics ? 價(jià)格 Prices ? 調(diào)查現(xiàn)有的供應(yīng)量 Examine existing supply ? 分析競(jìng)爭(zhēng)的優(yōu)勢(shì)和劣勢(shì) Analyze petitive advantages and disadvantages ? 分析現(xiàn)存和潛在的市場(chǎng)鏈里的障礙 Analyze existing and potential constraints in the marketing chain ? 制定減小風(fēng)險(xiǎn)的策略 Develop strategies to minimize risks 24 明確購(gòu)買者 Identify buyers ? 漢族和 /或穆斯林 Chinese and/or Muslim ? 城市或鄉(xiāng)村 Urban or rural ? 批發(fā)，小經(jīng)營(yíng)者或直接到消費(fèi)者 Wholesale, small traders or direct to consumers ? 加工 Processing ? 海外 Overseas ? 內(nèi)地 Mainland China 25 土豆是如何送到購(gòu)買者處的？ How does it get to these buyers? 26 市場(chǎng)需求什么？ What does the market want? ? 多樣性 Variety ? 包裝 Packaging ? 顏色 Colour ? 介紹 Presentation. ? 規(guī)模 Size ? 按日，按季節(jié)性送貨 Day, season of delivery ? 等級(jí)和質(zhì)量標(biāo)準(zhǔn) Grading and quality standards 27 What does the market want? 市場(chǎng)需求什么？ 藏族 Tibetan 漢族 Chinese 加工 Processing 多樣性 Variety 當(dāng)?shù)?Local 艾馬崗 Imagang 加工 Processing 包裝 Packaging 顏色 Colour 介紹 Presentation 規(guī)模 Size 小 Small 大 Large 大 Large 質(zhì)量 Quality 28 分析市場(chǎng)特點(diǎn) Examine market characteristics ? 規(guī)模 Size ? 小的市場(chǎng)因更轉(zhuǎn)化通常風(fēng)險(xiǎn)更大，并更容易陷入困境和降價(jià) Small markets are often more risky as they are often more specialized and it is easier to swamp the market and reduce prices ? 小市場(chǎng)里的價(jià)格通常較高 Prices are often higher
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