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rawHill Psychology of Color Psychology of Color People respond to colors unconsciously as well as involuntarily. Different colors get very different responses. Advertising uses clothing color frequently to influence you. Individuals actually consult with lawyers and others in the public eye about what to wear and what colors to wear for different situations. Psychology of Colors! Black – Control – High Rank – High Authority – Dominance – Competitiveness Psychology of Colors Blue – Trust – Loyalty – Likable – Expertise – Authority – Reliability Psychology of Color Grey – Success – Authority – Control Psychology of Color Brown – Stability – Security – Personal Warmth Psychology of Color Red – Vitality – Strength – Energy – Interest in Life – Involvement with People Psychology of Color ? Tweeds – Friendly – Low Authority ? Checks – Lively, Friendly ? Plaids – Personal Trust ? Dots – Happy – Fun Loving – ―Life is too important to be taken seriously‖ ? Stripes – Order amp。 Control – Orderliness – Organized Final Analysis? Style appropriate for position – Suit – Shirt/Blouse and skirt or slacks – Blues or Grays – Neat – Organized – Clean, polished shoes Business Attire Examples The Good, the Bad, and the Ugly! What could you guess about these employees from their attire and appearance? ? What kind of work would you think they might they do? ? Do they look like managers or people in authority? Why or why not? ? Do they look like they would take their jobs seriously? Why or why not? ? Do they appear successful? What gives you that impression? Interview Apparel ? Do you think he’d be taken seriously as a job candidate? ? Why or why not? Interview Apparel ? What about this girl? Rule of 14 You should be able to count no more than fourteen items that are visible to the eye. A coat and everything that might be seen if the coat were removed are included. If you are not wearing a coat, your outfit should total less than 14 points. Example of ―points‖ One piece, onecolor dress 1 Suit or twopiece dress 1 Each additional color 1 Blouse 1 Patterned Blouse 2 Nylons 1 Patterned Nylons 2 Tights or Leggings 2 Plain Shoes 1 Decorative Shoes 2 Small Purse 1 Large Purse 2 Gloves 1 Coat 1 Matching Buttons 1 Metallic or designer buttons 2 Selffabric belt 1 Leather, patterned belt 2 Scarf 1 Necklace 12 Small Earrings 1 Large Earrings 2 Pin 12 Bracelet 12 Ring (1 pt for each ring) 1 Watch 1 Glasses 1 Briefcase 1 Handout Rule of 14 for Accessorizing Fashion Classics What Every Woman Should Own and Why ? The Trench Coat – Burberry made the first ones for the military fighting in the trenches, hence the name and design details like Drings for holding grenades. Stylesetter from Katherine Hepburn to Kate Moss