【文章內(nèi)容簡(jiǎn)介】 .................................................................................................... 42 （四）消費(fèi)者分析 ................................................................................................................................................ 44 三、渠道策略 ............................................................................................................................................................ 44 （一）渠道選擇分析 ...................................................................................................................................... 45 （二）渠道管理 ............................................................................................................................................... 46 四、促銷(xiāo)策略 ............................................................................................................................................................ 47 （一）促銷(xiāo)策略概述 ...................................................................................................................................... 47 （二）促銷(xiāo)組合策略 ...................................................................................................................................... 48 第六部分 企業(yè)競(jìng)爭(zhēng) ................................................................................................................................................. 50 一、競(jìng)爭(zhēng)戰(zhàn)略匯總 ................................................................................................................................................ 50 二、戰(zhàn)略選擇 ......................................................................................................................................................... 51 （一）業(yè)務(wù)包分析 .......................................................................................................................................... 51 三、一般性競(jìng)爭(zhēng)戰(zhàn)略 ........................................................................................................................................... 52 四、競(jìng)爭(zhēng)行動(dòng) ......................................................................................................................................................... 53 （一）初期競(jìng)爭(zhēng)行動(dòng) ...................................................................................................................................... 53 （二）持續(xù)競(jìng)爭(zhēng)行動(dòng) ...................................................................................................................................... 54 五、競(jìng)爭(zhēng)對(duì)手的選擇及分析 .............................................................................................................................. 54 六、企業(yè)競(jìng)爭(zhēng)行動(dòng)與反應(yīng) .................................................................................................................................. 55 七、企業(yè)競(jìng)爭(zhēng)對(duì)抗的后果 .................................................................................................................................. 56 八、針對(duì)買(mǎi)方和供應(yīng)商的戰(zhàn)略 .......................................................................................................................... 56 第七部分 企業(yè)經(jīng)營(yíng)與管理 .................................................................................................................................... 58 一、企業(yè)運(yùn)作 ......................................................................................................................................................... 58 （一）公司組織方案 ...................................................................................................................................... 58 （二）公司運(yùn)營(yíng)流程 ...................................................................................................................................... 59 二、企業(yè)組織管理 ................................................................................................................................................ 60 （一）企業(yè)組織結(jié)構(gòu) ...................................................................................................................................... 60 （二）公司部門(mén)使命及職能介紹 ............................................................................................................... 61 （三）員工發(fā)展計(jì)劃 ...................................................................................................................................... 61 （四）企業(yè)組織戰(zhàn)略調(diào)整 ............................................................................................................................. 62 三、公司人力資源管理 ....................................................................................................................................... 62 （一）創(chuàng)業(yè)階段 ............................................................................................................................................... 62 （二）成長(zhǎng)階段 ............................................................................................................................................... 62 （三）發(fā)展階段 ............................................................................................................................................... 63 （四）廠址選擇 ............................................................................................................................................... 63 四、創(chuàng)業(yè)團(tuán)隊(duì) ......................................................................................................................................................... 63 （一）團(tuán)隊(duì)描述 ............................................................................................................................................... 63 （二）管理結(jié)構(gòu) ............................................................................................................................................... 63 第八部分 財(cái)務(wù) .......................................................................................................................................................... 66 創(chuàng)視 力有限 責(zé) 任公司 4 一 . 資本結(jié)構(gòu) .....................................................................................................