波士頓-咨詢顧問公司服務(wù)模式的啟(編輯修改稿)
2025-06-15 21:01 本頁面
【文章內(nèi)容簡介】 TILL A PARADOX IN CHINA ?Client Low purchasing power Unsophisticated/”Fundamental” problems ?BCG High cost Advantage in solving market oriented plexity 北京南洋林德投資顧問有限公司 WHAT SHOULD BE OUR SSV? 1. Target Market Segment ? Whom are we going to serve? ? On what? ? In what manner? 2. Service Concept ? Important elements ? How should it be perceived? ? Efforts suggested in terms of: Service design? Service delivery? Marketing ? 3. Operation Strategy ? Most important elements? ? Investment focus? ? Quality and cost control? ? Results expected? 4. Service Delivery System ? Important features? ? Capacity? ? To what extent does it help: Ensure quality? Differentiation? Raise entry barriers? CLIENT DEVELOPMENT PROPOSAL Neolinde Investment Company January 2021 北京南洋林德投資顧問有限公司 AGENDA – Objectives – Contribution by client segment – Segmented approach – Implementation – Selling process improvement 北京南洋林德投資顧問有限公司 2021 OBJECTIVES SET Brand building Capability de
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