波士頓咨詢很漂亮的ppt(編輯修改稿)
2024-08-17 23:33 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 HOLIDAY MARKETING EFFORTS AIMED AT CLOSING THE SALE Holiday Preparations Which of the following marketing/promotional actions have you taken or are mitted to take in specific preparation for the uping holiday season (ThanksgivingChristmas)?(1) Commentary Retailers are looking for easy ways to close the sale ? 45% intend to offer free shipping with conditions, up from 28% a year earlier ? Nearly twothirds are offering gift certificates online Although the results suggest a decreased use of online media, overall use has increased throughout the year so the need to specifically use online media for the holidays has decreased Intend to sell gift certificates (regular or electronic) Increased advertising spending Intend to offer free shipping, with conditions Signed new/revised portal deals to secure prominent placement Intend to offer free gift with purchase Increased offline media spending (excluding TV) Signed new partnership deals with content sites (attract more targeted shoppers) Intend to offer free shipping, with no conditions Increased TV advertising Other No specific actions taken/planned Q3 2022 65% 56% 45% 31% 27% 26% 26% 13% 10% 13% 8% Q3 2022 54% 62% 28% 39% 29% 33% 36% 12% 4% 9% 11% (1) Multiple responses allowed unless indicated that no specific actions taken/planned Source: The State of Online Retailing Third Quarter 2022 Update and Third Quarter 2022 Update, su
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