【文章內容簡介】
按實際在線路中增加新客戶 ,調整長期不成交客戶 為各類型的客戶執(zhí)行服務政策 (拜訪頻率 ,拜訪日期 … ) 根據(jù)銷量 ,線路時間等平衡線路 Swire Beverages 33 企業(yè)通用業(yè)頻道 營業(yè)所主任的職責 ? 控制線路中各步驟 – 按 “ 線路跟蹤 ” 的要求執(zhí)行跟線檢查 (詳見 “ 線路跟蹤 ” 模塊 ) – 追蹤業(yè)代在辦公室 ,路途及售點內的每個 動作 Swire Beverages 34 企業(yè)通用業(yè)頻道 直營預銷員 In Outlet54%In Office20%On Route26%Total Working Hours 11 hours 16 minutes Commute Time = 24 minutes Calls per Day = 40 Cases per Day = 39 (每天銷量 ) ACTIVITY TIME DURATION EARLIEST LATEST FLUCTUATION FROM HOME 7:32 0:24 7:20 7:40 0:20 START WORK 7:56 0:21 7:52 7:57 0:05 LEAVE FOR FIELD 8:17 8:43 8:12 8:22 0:10 RETURN FROM FIELD 17:00 1:48 16:01 17:18 1:17 END OF DAY 19:12 18:45 19:23 0:38 Office End of Home Work Field Arrival Day From 7:32 7:56 8:17 17:00 19:12 Start Leave for InOffice On Route In Outlet On Route In Office Activities Swire Beverages 35 企業(yè)通用業(yè)頻道 直營預銷員在售點 的時間 50%22%24%4%Account Development MerchandisingMisc Order GenerationActivity Total Min Min/Outlet Account Development I/Outlet Communication (Sales) I/Outlet Promotion activity Subtotal Merchandising I/Outlet Stocking warm I/Outlet POS setup I/Outlet Stock inventory/rotation I/Outlet Check outside adv. I/Outlet Stocking cold I/Outlet Travel with prod. I/Outlet POS cleaning Subtotal Misc I/Outlet Paper work I/Outlet Communication (NonSales) I/Outlet Waiting I/Outlet Travelling I/Outlet Telephone I/Outlet Park/Move vehicle/Bike I/Outlet Personal Time I/Outlet Misc Subtotal I/Outlet Order generation Total In Outlet Activities Swire Beverages 36 企業(yè)通用業(yè)頻道 直營預銷員在途 , 在辦公室的時間 Activity Total Min In Office AM I/Off AM Paper work/POP I/Off AM Travelling I/Off AM Meeting (General) I/Off AM Misc I/Off AM Communication(NonSales) I/Off AM Personal time/Breakfast I/Off AM Waiting I/Off AM Vehicle/Bike Check I/Off AM Telephone Subtotal In Office PM I/Off PM Meeting (General) I/Off PM Paper work I/Off PM Communication(Sales) I/Off PM Misc I/Off PM Order Entry I/Off PM Travelling I/Off PM Communication(NonSales) I/Off PM Telephone I/Off PM Personal time/Meal