鄉(xiāng)村旅游在土耳其的評估使用swot分析外文翻譯-工藝夾具(編輯修改稿)
2025-02-24 00:19 本頁面
【文章內(nèi)容簡介】 ity is anized by TOHUM presents an opportunity to visit and live in traditional villages, anic farming, folk dancing and other activities. Black Sea Region of Turkey is suitable for ecotourism and plateau tourism. In the context of rural tourism projects, some local governors are establishing or restoring wooden cottages in the highlands to acmodate tourists. During the holiday visitors have an opportunity breathing fresh air, eating traditional meals and sightseeing the exotic flora and fauna. MATERIALS AND METHODS SWOT analysis technique was used in order to explain current constraints and future possibilities of rural tourism in Turkey. SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis is essentially a brainstorming session on the key variables that affect a firm39。s/sector39。s performance (Hendricks, 1999。 Huber et ). In the study following methods were used in order to collect data: i) thorough out the year 2021, all TV programs showed in 20 TV channels related to tourism, rural life, cultural activity, mountain, etc were watched, ii)10 provinces and their counties and villages were visited in different geographical regions of the country, iii) reported speeches were made with rural dwellers in order to define possible potential sources for rural tourism, iv)literature was reviewed to have background information about rural tourism and their likely effects on rural people and areas. v) government policies were examined to learn their views on rural development and rural tourism. RESULTS AND DISCUSSION The results of SWOT analysis of rural tourism in Turkey are given in Table1. Table 1: SOWT analysis of rural tourism in Turkey Strengths Weaknesses Tourism Encouragement Act No:2634 2021 Tourism Vision of Turkish Government Declarationof the year 2021 as “International Year of Mountains” Unspoiled environment and flora and fauna Unlimited hospital of Turkish rural dwellers Changes in the preferences of tourists Extraordinary landscape Near to main tourist markets geographically Supplying exotic bination of west and west and east Difficulties in marketing of rural tourism product at international markets Lack of scientific meeting related to rural tourism at local and national level Difficulties in gathering and disseminating date Inadequate academic study on rural tourism Lack of coordination among rural NGO Limited number of acmodation Not speaking of foreign languages by rural people Opportunities Threats Having opportunity for tourism through Turkey in four seasons Developments in awareness of urban pe ople to nature, undiscovered destinations War possibility in neighbor Affects 11 September events in the USA on world tourism Decease in domestic tourists’ household ine Increase in the number of TV programs focusing on to rural areas Young and
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