市場調查是商業(yè)計劃的基石(ppt20)-市場調研(編輯修改稿)
2024-09-19 21:30 本頁面
【文章內容簡介】 83。 14 13. Conclusion 結論 15 3 NovaCom Consulting 睦聯(lián)咨詢 2122/10/2020 1. Drafting Business Plans for Different Purposes 制定商業(yè)計劃的眾多目的 Seeking outside investors (equity investment with or without management participation)尋找投資者 4 Seeking a bank loan 尋求銀行貸款 1 Meeting shareholders’ requirements 滿足股東要求 2 Going public 上市 3 Others, . meeting regulator requirements 其他 5 4 NovaCom Consulting 睦聯(lián)咨詢 2122/10/2020 2. Defining Specific Operational Criteria 確定目標實現(xiàn)標準 Expanding to new markets 拓展新市場 4 Improving revenue and/or profit 提高收入 /利潤 1 Increasing market share 增加市場份額 2 Achieving sustainable growth 達到可持續(xù)增長 3 Others, . increasing consumer loyalty 其他（如：提高消費者忠誠度） 5 5 NovaCom Consulting 睦聯(lián)咨詢 2122/10/2020 Pricing 定價方式 Market Size 市場規(guī)模 Market Segmentation 市場劃分 Consumer Behavior 消費行為 3. Identify External Factors which might Impact on Your Business Plan 確定影響商業(yè)計劃的外部因素 Competitor Activities 競爭對手活動 Regulatory Environment 行業(yè)監(jiān)管環(huán)境 Business Plans 商業(yè)計劃 6 NovaCom Consulting 睦聯(lián)咨詢 2122/10/2020 4. Determining Your Knowledge on These Factors 確定你對這些因素的了解程度 Sufficient Knowledge 足夠的了解 Smooth implementation of the business plan 有助于商業(yè)計劃的順利執(zhí)行 Insufficient Knowledge 缺乏了解 Uncertainties/unexpected risks in implementing business plans 商業(yè)計劃的執(zhí)行過程中會出現(xiàn)不可預見因素和風險 7 NovaCom Consulting 睦聯(lián)咨詢 21
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