【文章內(nèi)容簡(jiǎn)介】 ins must respond ever more quickly to wanghong39。s opinions. Whereas previously a pany would look for a celebrity to match its image, wanghong and their admirers are shaping goods. Another challenge es directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own emerce stores. Sales of goods accounted for just under half of wanghong earnings of 53bn yuan ($8bn) in 2016, estimates Analysys, a Chinese marketresearch firm (the rest came mostly from liveshow tips and adverts). Some wanghong are going a step further. In November Becky Fang launched her own clothing line. Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky39。s Fantasy, she have full control of the quality. She also gains a new ine. For the time being only 35% of wanghong follow Becky Fang39。s example, iiMedia Research estimates. But it expects the model to bee an industry in its own right, including entertainment and emerce, and driven by online data.（1）Why can wanghong use their popularity to make money? A.Because they are Internet stars.B.Because they use social media.C.Because their opinions influence fans.D.Because they can shake the emerce industry.（2）What is the characteristic of the products supported by wanghong? A.It is fansbased.B.It is socialmediabased.C.It is designshared.D.It is youthtargeted.（3）What are the challenges for retailers? A.Online support and advice.B.Increasing sales of goods online.C.Quick responses to the market changes.D.Wanghong39。s opinions and emerce stores.（4）Why do some wanghong create their own brands? A.Because they want to attract more fans.B.Because they want to share with their followers.C.Because they want to set up a new industry model.D.Because the brands they speak for can39。t satisfy their fans.【答案】（1）C（2）A（3）D（4）D 【解析】【分析】本文是一篇新聞報(bào)道，介紹了網(wǎng)紅正在利用自身的人氣幫助一些品牌銷售，在這個(gè)過(guò)程中撼動(dòng)中國(guó)的電子商務(wù)行業(yè)。(1)考查細(xì)節(jié)理解。根據(jù)第一段中的“Both are wanghong, literally ‘redhot on the web’. Every day millions of Chinese search social media for wanghong posts or tune in to livestreams for wanghong39。s opinions on everything. The fans are helping this new Chinese Internet star to make money out of their popularity”可知，網(wǎng)紅會(huì)利用自己的人氣賺錢，那是因?yàn)樗麄兊挠^點(diǎn)影響著粉絲。故選C。(2)考查推理判斷。根據(jù)第二段中的“The length of a dress might be decided by a survey of a wanghong39。s fans。 its launch date might be based on the number of hits, shares or ments it collects, some of which can cause lastminute design changes.”可知，網(wǎng)紅所支持的產(chǎn)品的特點(diǎn)是以粉絲為基礎(chǔ)的。故選A。(3)考查細(xì)節(jié)理解。根據(jù)第三段中的“This poses a new challenge for retailers (零售商), whose supply chains must respond ever more quickly to wanghong39。s opinions.”和第四段中的“Another challenge es directly from wanghong themselves. They increasingly make money not merely from online support or advice but by launching their own emerce stores.”可知，網(wǎng)紅的觀點(diǎn)和他們開(kāi)設(shè)的網(wǎng)上商店是對(duì)零售商的挑戰(zhàn)。故選D。(4)考查細(xì)節(jié)理解。根據(jù)最后一段中的“Part of her motivation, she says, was that the brands she supported did not always match the trends she was sharing with her followers. By creating her own brand, Becky39。s Fantasy, she have full control of the quality.”可知，網(wǎng)紅之所以創(chuàng)造他們自己的品牌是因?yàn)樗麄兇缘钠放撇荒軡M足他們的粉絲。故選D?！军c(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇新聞報(bào)道，要求考生在捕捉細(xì)節(jié)信息的同時(shí)，進(jìn)一步根據(jù)上下文的邏輯關(guān)系，進(jìn)行分析，推理，選出正確答案。5．閱讀理解 The next generation of artificial intelligence (AI) may be sitting right beneath you, at least if furniture maker Ikea has any say in the matter. The Swedish furniture pany39。s “futureliving” research lab in Copenhagen is conducting a survey to understand what people want when it es to smart furniture. AI is now walking into more aspects of people39。s daily lives. Selfdriving cars are just around the corner, and AI robots can play and beat the best players of strategy games. As smart home technologies have bee more ubiquitous, products ranging from smart electrical outlets（插座）to smart smoke alarms are flooding the market. Therefore, it39。s not surprising that Ikea would be moving in the same direction. Exactly why people would want their sofa or bed frame to speak to then, track their daily movements or offer help is not yet clear. Though Ikea39。s the new survey doesn39。t directly answer that question, it does provide a hint of what people would feel fortable with. Most participants wanted a more human0like form of virtual（虛擬的）assistants, as opposed to one that is more robotic. In terms of the ideal gender（性別）of the assistants, the most popular choice was neither male nor female. Few wanted a religious form of AI. Just as with human friends, most wanted AI friends that were like them, affirming their own worldview. They wanted an AI assistant that was reasonably intelligentthat could collect data to predict what a person wanted before he or she asked, and that could prevent someone from making mistakes. This is not the first time that Ikea has set foot in the field or futuristic technologies. In addition to wireless charging tables and chainless bikes that never rust（生銹）, the furniture giant has also pictured smart kitchens that can cook the best meal. To decide on how intelligent you want your next sofa or bookshelf to be, you can take Ikea39。s survey online.（1）What does the underlined word ubiquitous in Paragraph 2 mean? A.Beautiful.B.Common.C.Normal.D.Environment.（2）What does Paragraph 3 mainly talk about? A.The differences between robotlike and hu