【文章內(nèi)容簡介】
chitchat. 更重要的是,這兩種破冰方式都清楚地表明了你沒有耐心去研究你的客戶而只是在即興發(fā)揮(說不定就是這樣)。與此相反,以和你在他辦公室的原因相關(guān)的話來開啟對話,會令客戶知道你不是在浪費他的時間或者在閑聊。 Once you’ve started the (business) conversation, you can continue with a question leads towards developing the opportunity or further qualifying the prospect. 一旦你開啟了這次商務(wù)對話,你可以繼續(xù)提出和發(fā)展這次機會以及更長遠地綁定這位客戶相關(guān)的問題。 Unlike the two traditional icebreakers, the businessoriented opening remark opens a natural segue to the sales process because you’ve already placed the conversation in a business context, while still showing a interest in the customer. 與前兩種傳統(tǒng)的破冰方式不同,商務(wù)指向型的那種開場白能自然地把對話引向銷售過程,因為你已經(jīng)把對話放入了一個商務(wù)語境中,與此同時也表達了對客戶的興趣。 Needless to say, making an intelligent remark means doing some research prior to the meeting. At the very least, you should have checked the Internet for an overview of the prospect’s business and for any important biographical information about the prospect and prospect’s career. 毫無疑問,要發(fā)表一番聰明的言論意味著在會見前要做不少研究工作。最起碼你應(yīng)該在網(wǎng)絡(luò)上搜索一下客戶公司的基本