品牌管理講座(ppt29)-品牌管理(編輯修改稿)
2024-09-18 21:43 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 ir customers 提升客戶和他們消費(fèi)者之間的關(guān)系 ? Increased Client value in terms of market share, profit and share price 提升客戶的價(jià)值，通過市場(chǎng)份額、利潤(rùn)和股價(jià) ? Added future Client value by driving new opportunities 通過驅(qū)動(dòng)新的機(jī)會(huì)增加客戶未來的價(jià)值 ? Allowed us to be well paid for using our creativity in the pursuit of this cause 讓我們有更好的回報(bào) Was It Worth it? 它值得嗎？ Is there a 360 Degree Plus? ? Is there interplay between the elements? 在主要元素健是否有相互影響？ ? Are we intensifying the idea? IDEA有增強(qiáng)嗎？ ? Is it practical and affordable? 它實(shí)際嗎？負(fù)擔(dān)得起嗎？ ? Will it build the brand? 它是否會(huì)建立品牌？ If not start again Putting It All Together 將所有的東西放在一起 ? Draw a map to show how everything fits together 畫個(gè)圖看一下，每件事如何相互配合 ? Think how you can municate to your client in a pelling way 想一下， 如何與你的客戶溝通 Current Retrospective Cases 案例回顧 ? Amex Blue in Singapore ? A Mild in Indonesia ? IBM e business in China ? Left Bank Caf233。 in Taiwan ? Mild Seven In China ? Milo in Thailand ? Pond’s Pore Strip in the Philippines ? Sanyuan Milk in China ? SpeedPost in Hong Kong ? Kotex White in Korea 2. Talk to each other 彼此交談 3. Know enough 足夠了解 , Attitude, Attitude 態(tài)度 7. Just do it 4. Focus on output not process 重點(diǎn)是產(chǎn)出 不是過程 6. Rebuild the plane as you fly it 5. Do things differently 做些不一樣 的事情 Key messages to take from from this session 本次課程的 主要訊息 Closing結(jié)束語(yǔ) ? 360 Degree Branding is more plicated but not that plicated 360度有點(diǎn)復(fù)雜，但并不是很復(fù)雜 ? The basis is two group meetings front and back 基礎(chǔ)是兩次團(tuán)隊(duì)的會(huì)議（前期和后期） ? It doesn’t happen
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