【文章內(nèi)容簡(jiǎn)介】 ets have four distribution ways which are selfdelivery, thirdparty logistics, mon delivery and supplier delivery. Because of the special properties of rural areas, farmers and agricultural products, the development of China39。s retail industry is bound to carry out corporate restructuring in the future. Therefore it is more suitable for rural chain supermarkets to adopt a mon distribution model. The thirdparty logistics and fourthparty logistics have been developed greatly in recent years, while chain supermarkets build their own distribution system in the use of logistics resources. It is important to learn to utilize thirdparty logistics and fourthparty logistics services. Therefore, mixeddistribution model is more suitable for China39。s rural chain supermarkets. Small and mediumscale supermarkets have difficulty to establish their own distribution systems with the shortage of funds. It’s also very difficult to produce economies of scale even if they are able to create distribution systems. The various forces of the weak chain supermarkets should be bined to establish distribution centers through cofinancing and manage all distribution businesses of all chain supermarkets. It can not only achieve the optimal allocation of logistics resources to improve the efficiency of logistics operations, but also reduce the investment burden or cost. It can be provided for the joint procurement of materials. At the same time, supermarkets should also pay more attention on the cooperation with thirdparty logistics panies. For those fresh goods, frozen goods that supermarkets do not want to uniform distribution, The distribution center can be outsourcing to thirdparty logistics panies in order to achieve rapid response and timely delivery. The supermarkets which have distribution centers can develop the mon distribution by means of mission and trustee. They could entrust the distribution center for codistribution if they purchase fewer goods. Large chain supermarkets with strong capital, in pursuit of the efficiency of logistics and distribution to enable to meet the specific requirements of each branch, tend to establish their own distribution centers. They can accept missions of small and medium supermarket chain supermarkets to carry out a mon distribution. Of course, large chain supermarkets sometimes have a huge amount of logistics business, even if they have there own distribution centers and distribution systems. They also need to cooperate with third party and fourthparty logistics panies in some operational aspects, especially in the longdistance transport, regional warehouses and other business areas. The advantages of outsourcing are obvious. Not only can solve the inventory of supply chains, transportation problems, but also help to resolve the issues of procurement, and manage the relationships between supermarkets and suppliers.B. Strengthen the construction of distribution centers to achieve the modernizationDetermine the size of distribution centers. With the number and types of the various branches’ goods, through a prehensive analysis of the logistics market as well as future development needs, fully prediction of the size of the logistics capacity, the reasonable size and scale of distribution centers, then the size, location and function aspects of distribution centers will be optimized. Perfect the function of distribution centers. Distribution centers have many service functions, such as warehousing, transportation, procurement, handling, distribution processing, distribution, information processing and feedback. Agricultural products and other modities can be processed with the products and services’ information from farmers who are able to provide a wealth of highquality products, maintain low out rates and the harmonization of various functions. Strengthen the construction of hardware and software. On the hardware side, the automated warehouses, automatic sorting machines, electric lifts, automatic conveyors, data collection devices and other modern logistics equipments should be gradually used to achieve the mechanization and automation of processing operation. To meet the distribution needs of some fresh perishable goods, the distribution center should accelerate the delivery speed, improve efficiency, reduce logistics cost and adopt a warehouse with the functions of refrigerator and preservation. On the software side, we must pay attention to the construction of logistics information system to improve information level. Distribution centers should establish puterized management information systems, including electronic automated ordering system, electronic data interchange, point of sale systems and information feedback system. It is also need to be building an internet to connect with the production, supplication, marketing of the suppliers, distribution centers and shopping malls, so the whole purchasing, sorting, processing, packaging, storage, transportation and other distribution operations can be closely integrated to ensure the proper functioning of the logistics distribution center. All these ways can bring the management to be informational and scientific. C. Increasing their sizes and chains, establishing a strict access system. Through the review, evaluation and analysis of farm shops’ financial strength, business premises, personnel qualities, operational status, the farm shops which have no power or behavior of operating fake and shoddy goods will be refused to join in the farm chain supermarkets, the farm shops to meet the standards can only join in the contract. Leading enterprises are preferential to join in the contract in which the distribution rate should not be less than a certain percentage, if farm shops’ distribution rate has been below 65% for four consecutive months or five months throughout the year, theywill be canceled the franchise qualifications. In the same time, the distribution rate of each farm shop must be of certain re