【正文】 ther when people are 71. to their new cultural environment.Applications of cultural frame switchingCultural frame switching is a factor marketers now take into 72. to reach target customers.Personality shift proves to be 73. for Spanish/English bilinguals，which makes it not 74. to do languagespecific testing of bilingual subjects.Looking for the known personality differences between each language/culture would give marketers a better 75. of how bilingual individuals would 76. in two different cultures.Facts about cultural frame switchingIt’s wrong to put too much 77. on the functions of cultural frame switching.Compared with other criteria，the languagedriven cultural frame switching simply plays a (n) 78. role in marketing success.Providing that a product 79. to a certain cultural personality more，the difference is worth employing.ConclusionThe effect different languages have on personality is 80. but noticeable.　　　　　　　　　　　　　　　　　　　語篇解讀　在當(dāng)今日益多元化的社會中，營銷人員有更多的選擇。73．答案　existent解析　概括詞匯題。此處用近義詞give a better understanding/idea來表示，故填understanding/idea。根據(jù)第四段中的“Besides，the languagedriven cultural frame switching may not make much difference to many products or services.”可知，語言驅(qū)動的文化框架轉(zhuǎn)換對很多產(chǎn)品影響不大。 10。79．答案　appeals解析　轉(zhuǎn)換詞匯題。參考上題解析。故填existent。71．答案　exposed解析　轉(zhuǎn)換詞匯題。(1)Social isolation is an objective condition in which people have little munication with others.＝Social isolation means that people hardly municate with others or stay alone.(2)It’s also important for every student to set high academic goals so as to be able to build a good career.＝Students who want to build a good career should attach importance to setting high academic goals.2．同義(反義)表達(dá)同義(反義)表達(dá)是指用不同的詞組表達(dá)同一個意思或是相反的意思。第三步：復(fù)查并將答案填在答題卡上復(fù)查完確認(rèn)沒有修改之后，將試卷上所寫答案填在答題卡規(guī)定區(qū)域，注意要認(rèn)真書寫，不能潦草。另外reward也可用作動詞，還可填rewarded，表示被動，意思是“獲得獎賞”。定詞后要定性(如名詞、動詞、形容詞、副詞)，最后定形(如單復(fù)數(shù)、非謂語形式、大小寫等)。News of delayed reward will induce the reader to for the reality while news of immediate reward will lead the reader to from the reality.Unstable boundaries of the two classes二、轉(zhuǎn)換詞匯類(2015News of delayed reward will make readers suffer，or present a to them.定位后進(jìn)行定詞。此空只能填一個詞，因此填rewards。3．概括詞匯類78．文章最后一段提到的sociologist，coach，politician都是不同的職業(yè)，或者說不同的劃分取決于不同的目的，故填profession(s)/intention。如，動詞與名詞的轉(zhuǎn)換、動詞與動名詞的轉(zhuǎn)換、形容詞與副詞的轉(zhuǎn)換、名詞與形容詞的轉(zhuǎn)換等，有時還涉及短語搭配的考查。各種各樣的電子和印刷媒體可以用不同的語言對話消費者群體，現(xiàn)在市場營銷人員開始考慮文化框架轉(zhuǎn)換的因素。根據(jù)第二、三段的內(nèi)容可知，性格轉(zhuǎn)換這種現(xiàn)象是存在的。76．答案　behave解析　轉(zhuǎn)換詞匯題。形容詞修飾名詞，故填minor/unimporta