基于顧客感知的我國高星級(jí)度假酒店品牌傳播策略研究畢業(yè)論文(完整版)
【正文】 星級(jí)度假酒店目標(biāo)客戶群分析（問卷分析、資料分析） 高星級(jí)度假酒店客戶群 高星級(jí)度假酒店客戶群特征分析（主要是心理分析）（五）高星級(jí)度假酒店品牌傳播策略品牌傳播的環(huán)境分析高星級(jí)度假酒店品牌傳播策略（六）研究結(jié)論與展望參考文獻(xiàn)[1] Laurence Bernstein. Luxury and the Hotel Brand : Art, Science, or Fiction? Cornell Hotel and Restaurant Administration Quarterly 1999 40: 47 [2] Lisa Wood. Brands and brand equity: definition and management. Management Decision 38/9 [2000] 662669[3] Richard G. Netemeyer , Balaji Krishnan, Chris Pullig, Guangping Wang,Mehmet Yagci, Dwane Dean, Joe Ricks, Ferdinand Wirth．Developing and validating measures of facets of customerbased brand equity. Journal of Business Research 57 (2004) 209–224 [4] Ru168。 HongBumm Kim. Measuring Customer based Restaurant Brand Equity Investigating the Relationship between Brand Equity and Firms’ Performance. 2004 CORNELL UNIVERSITY Volume 45, Issue 2 115131[ ] 白長虹．西方的顧客價(jià)值研究及其實(shí)踐啟示[J]．南開管理評(píng)論，2001，2：5155[6] . 長沙通信職業(yè)技術(shù)學(xué)院學(xué)報(bào),2007,Vo1．6 No．
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