【正文】 above functional demand of supply chain and service chain. payoff mode (1) Direct profit: from supply chain differential earnings between the wholesale price and retail price, in the form of profit or cash earnings in the statement of account. (2) Indirect profit: from diverse services for the customers, including financing return, lowing the dealing cost for customers, realizing the profit distribution after customer value increment. Through the supply chain platform, realize the value transferring, and embody the cohesive and rallying force towards customers 。 Chemical Corporation, SINOPEC, and PetroChina Company Limited， PetroChina, integrating oil products of different brands into a single brand China Express Card. Make the gas station groups of any oil supplying oligarch part of the China Express Card work, thus avoid the unitary petition of the oligarch. Invent “oil products supermarket”. Take full advantage of the customer work, realize group purchase through logistic, thus reduce the supplier’s price effectively. Providing the favored prices to the terminal users, China Merchants Petroleum and Chemicals Co. Lit (CMPC) founds its core petition by higher profit margin. . The Main Advantages Information advantages (1) Unionpay information advantages: China Unionpay stipulates that “One cash register, One POS”, . a mercial cash register can only connect with one POS for account settling. The contracted Unionpay POS for China Express Card is subjected to China Merchants Petroleum and Chemicals Co. Lit (CMPC), and connects directly with the bank account of China Merchants Petroleum and Chemicals Co. Lit (CMPC). Once the POS of China Merchants Petroleum and Chemicals Co. Lit (CMPC) is equipped for one gas station, other enterprises including all the staff of the gas station has no right to reset. (2) Bank resource advantages: in China, the cooperative issue of bank cards by enterprises and banks must be strictly audited and supervised by government bank supervision department. China Merchants Petroleum and Chemicals Co. Lit (CMPC) has cooperated successfully with five banks: Transport Bank, Shenzhen Development Bank, China Minsheng Bank, Guangdong Development Bank and Guangdong Agriculture Credit Society. The cooperation contracts with six more banks such as Commercial Bank, China Agriculture Bank. etc. are issuing respectively. In the gasfilling business of China Merchants Petroleum and Chemicals Co. Lit (CMPC), the advantages of integrating the customers and customer service embody the advantages of cooperating with banks. Especially China Merchants Petroleum and Chemicals Co. Lit (CMPC) can meet different financing requirement of customers based on different credit policies and business features of different banks, which can not be realized by any gas station or oil product supplier. Bank resource advantages are the motive for rapid growth of China Merchants Petroleum and Chemicals Co. Lit (CMPC). Brand Advantages With deliberate design and maintenance, China Express Card of China Merchants Petroleum and Chemicals Co. Lit (CMPC) has gain visible market effect. The logo of China Express Card goes deeply in people’s minds. In financial field, banks take issuing China Express Card as the standard of gaining highlevel clients。體現(xiàn)為對(duì)客戶的凝聚力和號(hào)召力，最終通過(guò)供應(yīng)鏈平臺(tái)實(shí)現(xiàn)價(jià)值轉(zhuǎn)換。司機(jī)只需“加油 — 刷卡”，即可一走了之。針對(duì)成品油消費(fèi)諸多環(huán)節(jié)中衍生出來(lái)的服務(wù)需求， 向客戶提 供以下服務(wù)： 【 融資服務(wù)】 A、 銀行直接向客戶信貸， 需要限制加油支付的由中經(jīng)公司管理平臺(tái)配合銀行監(jiān)控。中經(jīng)公司對(duì)持卡客戶提供包括融資、結(jié)算、監(jiān)管、報(bào)賬、充值等增值服務(wù)。 １ .６ .4 相對(duì)壟斷優(yōu)勢(shì) 相對(duì)壟斷是中經(jīng)公司（ CMPC）進(jìn)行產(chǎn)品商業(yè)模式設(shè)計(jì)中的 核心目標(biāo) ，一方面，這種商業(yè)模式的復(fù)制具有排它性。加油站業(yè)經(jīng)設(shè)定中經(jīng)公司 POS 機(jī)，則其他企業(yè)包括加油站所有人均不得重復(fù)設(shè) 置。 １ .５ .２ 構(gòu)筑 超壟斷供應(yīng)網(wǎng)絡(luò)，通過(guò) 優(yōu)選 組建包括中石化 (China Petroleum amp。與其它國(guó)家一樣，目前中國(guó)市場(chǎng)的油品供應(yīng)商僅能提供單一品牌的 IC 加油卡，缺乏涵蓋其它供油商的網(wǎng)絡(luò)服務(wù) 、 信息服務(wù)和銀行金融服務(wù)。 中經(jīng)公司（ CMPC）的主營(yíng)業(yè)務(wù)還有為到港的海上船舶供油 (bunker supplier)，服務(wù)區(qū)域包括中國(guó)沿海各港 口。公司的商業(yè)品牌是“中經(jīng)石化”，注冊(cè)商標(biāo)為“匯通咭”（ China express card,商標(biāo)證號(hào) 1988069）。 一、概要 １ .１本商業(yè)計(jì)劃書的目的 公司在政府、專家和廣大客戶的支持和關(guān)心下，業(yè)已在電子商務(wù)、供應(yīng)鏈管理服務(wù)、油品供應(yīng)以及技術(shù)引進(jìn)和開(kāi)發(fā)等領(lǐng)域的拓展卓有成效。 這種多功能資源整合平臺(tái)的運(yùn)營(yíng)模式類似中國(guó)的攜程 (Ctrip)和 e 龍 (elong)，但其行業(yè)跨度和資源整合的深度更加優(yōu)于攜程和e 龍。 車輛加油是運(yùn)輸物流行業(yè)供應(yīng)鏈管理的重要內(nèi)容，該供應(yīng)鏈管理迫切需要通過(guò)集成加油供應(yīng)鏈，實(shí)現(xiàn)車輛的動(dòng)態(tài)控制和資金成本控制。 １ .５公司核心競(jìng)爭(zhēng)力 １ .５ .１首創(chuàng)集成不同行業(yè)供應(yīng)鏈服務(wù)，形成“匯通加油卡 多功能 運(yùn)營(yíng)平臺(tái)”，該平臺(tái)獲得國(guó)家知識(shí)產(chǎn)權(quán)登記（登記號(hào)： 2020SR01889），取得法律保護(hù)，避免被簡(jiǎn)單模仿 ，不易出現(xiàn)競(jìng)爭(zhēng)對(duì)手。 匯通卡 （ China express card） 特約加油站安裝的銀聯(lián) POS 機(jī)權(quán)屬中經(jīng)公司，并直接聯(lián)接