10溝通組合策略-文庫吧在線文庫
【正文】 Encoding 信息 Message 媒體 Media 解碼 Decoding 接收者 Receiver 干擾 Noise 反應(yīng) Response 反饋 Feedback 發(fā)送者的體驗(yàn)區(qū)域 Sender’s field of experience 接收者的體驗(yàn)區(qū)域 Receiver’s field of experience 7 明確目標(biāo)受眾 To know the target Audiences 善于編碼確保目標(biāo) 受眾正確解碼 Encoding Messages That can be decoded right 有效溝通的關(guān)鍵因素 Key Factors in Good Communication 通過恰當(dāng)媒體 傳達(dá)信息 Send Messages Through Media 建立反饋渠道以 評(píng)估受眾的反應(yīng) Develop Feedback Channels to Assess Audience’s Response 8 購買 Purchase 確信 Conviction 偏好 Preference 喜歡 Liking 了解 Knowledge 認(rèn)知 Awareness 開展有效溝通的步驟 Steps in Developing Effective Communication 購買準(zhǔn)備階段Buyer Readiness Stages 9 信息內(nèi)容 Message Content 信息結(jié)構(gòu) Message Structure 信息格式 Message Format D e s ig n in g aM e s s a g eCo nt entT he p i ctur e s a nd t he sloga n m ake t hi s w ha ttype o f a ppe a l?Fo rm atT hi s l a yo ut , al mos t l ike a y ea rboo k o r p hot oalbum , re inf or c es t he sent im e nta l a spe c t of t hi s a dve r tisem e nt.Cl i ck or pr ess spa ce ba r t o re tur n.Is thi s a d m a k in g a n e m ot iona l,
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1