關(guān)鍵顧客的管理之二競(jìng)爭(zhēng)戰(zhàn)略ppt44頁(yè)-文庫(kù)吧在線文庫(kù)
【正文】 Hierarchy – 資源 Resources – 技巧 Skills – 核心能力 Core capability – 變化能力 Meta capability ? 類型 Type ? 市場(chǎng)進(jìn)入能力 Market access ? 整合相關(guān)能力 Integrity related ? 功能相關(guān)能力 Functionality related 核心能力評(píng)估與開(kāi)發(fā) Core Capability Assessment Development ? Basic premise That while today’ s products and markets are important,sustainable ? Competitive advantage es from core technologies and / or a set of business processes 核心能力評(píng)估與開(kāi)發(fā) Core Capability Assessment Development ? CCs develop slowly through learning and information sharing ? Development does not increase proportionally with investment ? Push the envelope because of imitation and substitution ? Customer ‘ s needs wants are key ? Failures are to be expected ? Complimentary CCs are required ? Tangible as well as intangible assets make investments largely irreversible ? Products are end result but CCs are what counts ? Commercial success (failure) may be far in the future 核心競(jìng)爭(zhēng)力與核心能力的比較 Core Competence Vs Core Capability 核心競(jìng)爭(zhēng)力 ? 技術(shù) Technology ? 合作學(xué)習(xí)能力，將不同的技能整合在一起 ? 技術(shù) / 制造 ? 常常忽視顧客與競(jìng)爭(zhēng)者 ? 核心產(chǎn)品＋終端產(chǎn)品 核心能力 ? 流程 Process ? 理解業(yè)務(wù)流程，整合為顧客提供服務(wù) ? 組織化的流程 ? 通常關(guān)注顧客與競(jìng)爭(zhēng)者 ? 個(gè)人、群體、系統(tǒng)融入到整個(gè)流程 定義 焦點(diǎn) 關(guān)注 聯(lián)動(dòng) 核心競(jìng)爭(zhēng)力與核心能力特點(diǎn) Core Competence Core Capabilities ? Valuable Yes ? Rare Yes ? Imitable No ? Substitutable No ? CCs是有價(jià)值的 ? CCs是稀有的、獨(dú)特的 ? CCs不易被人模仿 ? CCs不易被人替代 未來(lái)競(jìng)爭(zhēng)動(dòng)向與趨勢(shì)推測(cè) 價(jià)格競(jìng)爭(zhēng)還是價(jià)值提升？ 產(chǎn)品營(yíng)銷還是服務(wù)營(yíng)銷？ 推銷產(chǎn)品
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