【正文】 .......................... 9 項(xiàng)目?jī)?yōu)勢(shì)（ strength）分析 ..................................................................................................................................................................................... 9 項(xiàng)目劣勢(shì)（ weakness）分析 ................................................................................................................................................................................. 10 項(xiàng)目機(jī)會(huì)點(diǎn)（ opportunity）分析 ........................................................................................................................................................................... 10 項(xiàng)目潛在威脅（ threat）分析 .................................................................................................................................................................................11 四、目標(biāo)市場(chǎng)分析 ............................................................................................................................................................................................................11 職業(yè)特征分析 .......................................................................................................................................................................................................11 目標(biāo)客戶心理分析 ............................................................................................................................................................................................... 12 年齡特征分析 ...................................................................................................................................................................................................... 15 五、物業(yè)定位分析 ........................................................................................................................................................................................................... 15 第二部分 銷售的相關(guān)數(shù)據(jù)分析 ............................................................................................. 16 中管網(wǎng)房地產(chǎn)頻道 作為國(guó)內(nèi)最大、最專業(yè)、更新速度最快的專業(yè)房地產(chǎn)資料庫(kù)，月更新房地產(chǎn)資料近千個(gè)。 4 風(fēng)險(xiǎn)轉(zhuǎn)移 ............................................................................................................................................................................................................ 26 風(fēng)險(xiǎn)自擔(dān) ............................................................................................................................................................................................................ 26 第四部分 營(yíng)銷推廣與安排 ................................................................................................ 28 一、整體銷售策略 .......................................................................................................................................................................................................... 28 充分利用展示面 ................................................................................................................................................................................................. 28 通過(guò)事件行銷促進(jìn)銷售 ...................................................................................................................................................................................... 28 價(jià)格低開(kāi)高走 ..................................................................................................................................................................................................... 28 超低起價(jià)，制造轟動(dòng) .......................................................................................................................................................................................... 28 二、銷售階段推售策略 .................................................................................................................................................................................................. 29 內(nèi)部認(rèn)購(gòu)階段（第一階段） ............................................................................................................................................................................... 29 公開(kāi)發(fā)售前期（第二階段） ............................................................................................................................................................................... 30 公開(kāi)發(fā)售中后期（第三、四階段） .................................................................................................................................................................... 32 尾盤(pán)銷售期（第五階段） .................................................................................................................................................................................. 34 三、促銷策略建議 : ........................................................................................................................................................................................................ 36 四、首期商業(yè)推售周期安排 ........................................................................................................................................................................................... 37 五、首期營(yíng)銷目標(biāo) .......................................................................................................................................................................................................... 38 第五部分 價(jià)格策略執(zhí)行計(jì)劃建議 ........................................................................................... 39 一、銷售價(jià)格定位補(bǔ)充： ............................................................................................................................................................................................... 39 二、價(jià)格定位分析 .......................................................................................................................................................................................................... 42 三、修正價(jià)格列表 ..............................................................................................................