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CE Ramp。D? 是如何 體現(xiàn)出來的?舉例,三星如何將市場(chǎng)信息和研發(fā)信息相結(jié)合? 16. What percentage of the mobile phone Ramp。D of its petitors? In terms of “time to market”, customer involvement, supplier involvement, platform developments, etc. 三星的移動(dòng)電話的研發(fā)與競(jìng)爭(zhēng)對(duì)手的研發(fā)在品質(zhì)上的比較如何?(在“投入市場(chǎng)期” 、“顧客理解”、“供應(yīng)商理解”、及“開發(fā)平臺(tái)”的層面作比較) C. MARKETING 市場(chǎng) Marketing CE 消費(fèi)類電子產(chǎn)品市場(chǎng) 1. How long does it take Samsung to develop a pletely new product and sell it? (time to market: from approved idea to product being sold) 三星需要多少時(shí)間,從開發(fā)一個(gè)新產(chǎn)品到銷售新產(chǎn)品?(投入市場(chǎng)期:從批準(zhǔn)的概念到售賣產(chǎn)品) a. Is this the same in China and all over the world? 在中國的這個(gè)時(shí)間是否和全球其他地方一樣 ? b. How fast is this pared to petitors? 與其他競(jìng)爭(zhēng)對(duì)手的 相比,這個(gè)時(shí)間快嗎? 2. Does Samsung design and produce CE products especially for China? Which? 三星是否有專門為中國市場(chǎng)設(shè)計(jì)和生產(chǎn)消費(fèi)電子產(chǎn)品?比如? 3. What CE market segments and target groups does Samsung recognize in China? 在中國市場(chǎng),三星是定位于哪塊消費(fèi)電子產(chǎn)品板塊和目標(biāo)客戶? 4. What is market positioning of Samsung’s CE products? High, medium, low end? 三星的消費(fèi)電子產(chǎn)品在中國市場(chǎng)的定位是高、中、低? 5. What is Samsung’s most successful CE product category in China and why? 在中國市場(chǎng),三星的最成功的消費(fèi)電子產(chǎn)品的類別是? 原因是? 6. How would you describe Samsung’s CE image or CE brand perception in China? 在中國市場(chǎng),您會(huì)如何形容三星的消費(fèi)電子的品牌形象或消費(fèi)電子產(chǎn)品的認(rèn)知度? 7. What are the main differences between Samsung’s marketing approach in China for CE products and that of its petitors? 在中國市場(chǎng),什么是三星公司消費(fèi)電子產(chǎn)品的營銷策略與其競(jìng)爭(zhēng)對(duì)手的最主要不同處? 8. Do you find it difficult to build up your brand in China, pared to other countries? 相比較其他國家,你是否覺得在中國建立你的品牌有難度? 9. How big is Samsung marketing department in China? People, budget 三星在中國的市場(chǎng)部有多大? 員工人數(shù)、預(yù)算是多少? 10. What percentage of CE people in marketing are Chinese? (% Chinese, % other Asian, % western。D, marketing and sales anized? 運(yùn)營、研發(fā)、 市場(chǎng)與銷售之間的合作是如何 組成的 ? 2. Would you call the Samsung China anization a “well oiled machine”, and why? 您是否 會(huì) 認(rèn)為中國三星 機(jī)構(gòu)可以稱之為 是 一個(gè)完全磨合的機(jī)器 ?為什么? 3. What does the KPI structure for managers and employees (Key Performance Indicators: personal or unit targets) look like? 管理人員 與員工的 關(guān)鍵績(jī)效指標(biāo)( KPI)的 結(jié)構(gòu) 是怎么的 ? 4. How is the Pamp。 specify if possible which other Asian or western nationalities) 在移動(dòng)電話產(chǎn)品的研發(fā)部門中,中國員工的比例是多少? 其他亞裔%和西方人%, 如果可以的話,請(qǐng)告訴我其他亞裔和西方人的國家名稱? 22. How does quality of Samsung mobile phone Ramp。D budget is devoted to mobile phones? 在三星電子的中國研發(fā)預(yù)算中,移動(dòng)電話占了多少%? 15. Is Samsung’s Ramp。D experts in China? Or did the pany bring Korean experts over to China? 三星是否雇用在中國的消費(fèi)類電子產(chǎn)品研發(fā)專家?還是將韓國專家?guī)胫袊? 10. What percentage of CE Ramp。D is undertaken in China? 在三星公司的所有研發(fā)業(yè)務(wù)中,有多少%是由中國承擔(dān)的? 2. What percentage of Chinese sales is spent on Ramp。List of questions for Samsung: All questions regard Samsung Electronics! Introduction Good morning/afternoon, this is ______________ calling from Capgemini. Do you have time to participate in Capgemini’s parative analysis of the Chinese Consumer Electronics market? This research is conducted with multiple panies in China with the purpose to gain knowledge of the current state of affairs in the Consumer Electronics industry. 早上 /下午好, 我是凱捷安永中國的 XXX, 您是否有時(shí)間來參與凱捷這次對(duì)中國消費(fèi)電子產(chǎn)品市場(chǎng)的對(duì)比分析? 這次調(diào)研會(huì)對(duì)并聯(lián)的多個(gè)公司所展開,主要目的是獲得更多的信息有關(guān)于現(xiàn)金的消費(fèi)電子產(chǎn)品行業(yè)。D CE 消費(fèi)類電子產(chǎn)品的研發(fā) 1. What percentage of Samsung’s total Ramp。D done inhouse or outsourced to ODM’s? (Original Design Manufacturers) 主要的研發(fā)是自行完成還是外包給 原始 設(shè)計(jì)制造廠商 (ODM)? 9. Did Samsung invest in hiring CE Ramp。D in China? 在中國的銷售額中,其中多少%是投入于在中國的研發(fā)費(fèi)用 14. What percentage of Samsung Electronics Chinese Ramp。D people are Chinese? (% Chinese, % other Asian, % western。D sites of Samsung in China, so no need to elaborate) 三星在中國的地方架構(gòu),區(qū)域架構(gòu)及中國架構(gòu)如何?(管理團(tuán)隊(duì) /部門 /業(yè)務(wù)單元等) 2. What reporting lines does Samsung China use? Who reports to whom? 中國 的 三星 公司 采用 怎樣的匯報(bào) 方式?誰 向誰匯報(bào) ?