【正文】 F. Internal processes and cooperation 內(nèi)部 流程 與合作 1. How is the cooperation between operations, Ramp。 specify if possible which other Asian or western nationalities) 在消費電子產(chǎn)品的市場部中，中國員工的比例是多少？ 其他亞裔％和西方人％， 如果可以的話，請告訴我其他亞裔和西方人的國家名稱？ 11. How does Samsung gather endcustomer information in China? Consumer panels, interviews in shops (like Samsung does in US), testing new products by consumers, via retailer, buying customer records, etc. 在中國，三星是如何收集終端顧客的信息資料？通過顧客專門小組？在商店的采訪（就如三星在美國運用的）、顧客測試新產(chǎn)品、通過零售商、和購買客戶記錄等？ 12. How does IT support Samsung’s CE marketing in China? 在中國，信息技術對于消費電子產(chǎn)品營銷的支持如何？ a. What systems are in place, and are these systems integrated? (. CRM?) 哪些系統(tǒng)被采用了？ 那些系統(tǒng)整合了嗎？（舉例：客戶關系管理） Marketing Mobile 移動電話營銷 13. How long does it take Samsung to develop a pletely new product and sell it? (time to market: from approved idea to product being sold) 三星需要多少時間，從開發(fā)一個新產(chǎn)品到銷售新產(chǎn)品？（投入市場期：從批準的 概念到售賣產(chǎn)品） a. Is this the same in China and all over the world? 在中國的這個時間是否和全球其他地方一樣 ? b. How fast is this pared to petitors? 與其他競爭對手的相比，這個時間快嗎？ 14. Does Samsung design and produce mobile phones especially for China? 三星是否有專門為中國市場設計和生產(chǎn) 的移動電話 ？比如？ 15. What market segments and target groups does Samsung recognize for Mobile phones in China? 在中國市場，三星 的移動電話業(yè)務事 定位于哪 個細分市場 和目標客戶 群 ？ 16. What is the market positioning of Samsung’s mobiles? High, medium or low end? 三星的 移動電話 在中國市場的定位是高、中、低？ 17. What is Samsung’s most successful mobile phone category in China and why? 在中國市場，三星的最成功的 移動電話 的類別是？ 原因是？ 18. How would you describe image or brand perception of Samsung’s mobiles in China? 在中國市場，您會如何形容三星 移動電話 的品牌形象或認知度？ 19. What are the main differences between Samsung’s marketing approach in China for mobile phones and that of its petitors? 在中國市場，什么是三星公司移動電話的營銷策略與其競爭對手的最主要不同處？ 20. Do you find it difficult to build up your brand in China, pared to other countries? 相比較其他國家，你是否覺得在中國建立你的品牌有難度？ 21. How big is Samsung marketing department in China? People, budget？ 三星在中國的市場部 有多大？ 員工人數(shù)、預算是多少％？ 22. What percentage of mobile phone people in marketing are Chinese? (% Chinese, % other Asian, % western。D budget is used for Ramp。D pare to quality of Ramp。D for CE products market or technology driven? 三星公司的消費類電子的研發(fā)是否以市 場為驅動還是以技術為推動？ o How does bee apparent? For example, how does Samsung transfer information between Marketing and Ramp。我們會對您的個人資料予以保密 For internal purposes, may I note some personal information? 作為內(nèi)部用途，我可否問你一些個人資料？ Name of interviewee: 訪談人： Job title: Department: Ramp。D, Marketing, Operations etc. 部門： Number of FTE’s in your department: 在你的部門，全職員工的有多少 ? Years with the pany: 您在公司工作了多久？ General 1. What in your opinion are the main reasons for Samsung’s success in China? 三星在中國很成功， 你個人認為最主要的原因是？ 2. How important is China as a place to do business for Samsung? 對三星來說 ,中國 的 戰(zhàn)略地位怎樣 ？ 3. What are Samsung’s biggest challenges in China? 三星在中國的最大的挑戰(zhàn)是什么？ 4. Who are Samsung’s main petitors now and in the future in China? 在中國的主要的競爭者是誰？ 現(xiàn)在？ 將來？ A. OPERATIONS 運營 Operations with regards to CE products 消費電子產(chǎn)品的運營情況 1. Does Samsung have petitive advantages in manufacturing CE products? If yes, what are they? 三星在消費類電子產(chǎn)品的制造環(huán)節(jié)有沒有競爭優(yōu)勢？ 如果有，是哪些？ 2. Is Samsung’s manufacturing process for CE products significantly faster than petitor’s processes? Why or how? 三星消費類電子產(chǎn)品的制造流程是否有明顯的快于競爭對手？如果是， 為什么或如何？ 3. How is Samsung’s CE production or manufacturing anized? 三星的消費類電子生產(chǎn)或制造結構如何？ a) What percentage is inhouse, and what percentage is outsourced? (In other words, what percentage of production is fully owned by the pany, and what percentage is outsour