【正文】 ced to other panies?) 公司的消費(fèi)類電子產(chǎn)品制造中，有 多少％是完全自行生產(chǎn)的？ 有多少％是外包的？ 4. Does Samsung use Original Design Manufacturers for CE products? 對于消費(fèi)類電子產(chǎn)品 ,三星是否采用 原始 設(shè)計(jì)制造廠商（ ODM，俗稱貼牌制造商）？ a) With how many ODM’s does Samsung partner? 三星有多少的 ODM合作伙伴 ? b) How would you describe the cooperation process with ODM’s: smooth and efficient, or slow and costly? 你會如何評價(jià)與 ODM間的合作關(guān)系：順利及有效或 緩慢及成本高？ c) How does Samsung manage its ODM’s? 三星是如何管理這些 ODM廠商？ d) For which CE products does Samsung use ODM’s? 三星的哪些消費(fèi)類電子產(chǎn)品是使用 ODM? 5. What percentage of employees in CE operations are Chinese? (% Chinese, % other Asian, % western。D? 是如何體現(xiàn)出來的？舉例，三星如何將市場信息和研發(fā)信息相結(jié)合？ 5. What percentage of the CE Ramp。D of its petitors? In terms of “time to market”, customer involvement, supplier involvement, platform developments, etc. 三星的消費(fèi)類電子研發(fā)與競爭對手的研發(fā)在品質(zhì)上相比較？（在“投入市場期” 、“顧客理解”、“供應(yīng)商理解”、及“開發(fā)平臺”的層面作比較） Ramp。D projects that lead directly to products, and what percentage is used for fundamental research? 在移動電話的研發(fā)預(yù)算中有多少％的費(fèi)用是直接用于產(chǎn)品開發(fā)的，有多少％是用于基礎(chǔ)研究的？ 17. Can you give some examples of innovative Samsung Mobile phones? Why are these innovative? 您能夠舉出幾個(gè)例子關(guān)于創(chuàng)新的三星移動電話產(chǎn)品？ 為何這些如此創(chuàng)新？ 18. Does Samsung use Korea as a testing ground for mobile phones? 三星公司是否以韓國作為移動電話產(chǎn)品的市場測試地？ 為什么？ 19. Is most Ramp。 specify if possible which other nationalities) 移動電話的市場部中，中國員工的比例是多少？ 其他亞裔％和西方人％， 如果可以的話，請告訴我其他亞裔和西方人的國家名稱？ 23. How does Samsung gather endcustomer information in China? Consumer panels, interviews in shops (like Samsung does in US), testing new products by consumers, via retailer, buying customer records, etc. 在中國，三星是如何收集終端顧客的信息資料？通過顧客專門小組？在商店的采訪（就如三星在美國運(yùn)用的）、顧客測試新產(chǎn)品、通過零售商、和購買客戶記錄等？ 24. How does IT support Samsung’s Mobile phone marketing in China? 在中國，信息技術(shù)對于移動電話營銷的支持如何？ a. What systems are in place, and are these systems integrated? (. CRM?) 哪些系統(tǒng)被采用了？ 那些系統(tǒng)整合了嗎？（舉例：客戶關(guān)系管理） D. SALES 銷售 Sales CE 消費(fèi)電子產(chǎn)品的銷售 1. How is Samsung’s CE sales department anized in China? Sales reps, agents, regional, local, etc. 三星在中國的消費(fèi)電子產(chǎn)品部門結(jié)構(gòu)是怎樣的？ 銷售代表，代理商、地區(qū)代理、地方代理等？ 2. What percentage of CE sales people are Chinese? (% Chinese, % other Asian, % western。 specify if possible which other Asian or western nationalities) 在移動電話銷售部門中，中國員工的比例是多少％？ 其他亞裔％和西方人％， 如果可以的話，請告訴我其他亞裔和西方人的國家名稱？ 9. How are Samsung’s mobile phones sold: via retailers in China, its own shops, and /or on the inter? 三星的移動電話是如何銷售的？ 通過零售商？ 自己的專賣店？以及或通過互 聯(lián)網(wǎng)？ a. Are Samsung’s products available everywhere in China? 三星的產(chǎn)品是否在中國任何地方都可以購買？ b. What are the differences in sales channels between the big cities and the rural areas? 在大城市的銷售渠道和鄉(xiāng)村地區(qū)的銷售渠道的區(qū)別？ 10. How does Samsung select the retailers it wants to sell its mobile phones? 三星是如何挑選它所意向的移動電話的零售商 a. What criteria does it use? 采用哪個(gè)標(biāo)準(zhǔn) ？ 11. How close is Samsung’s relationship with the retailers in China? 在中國三星和零售商的關(guān)系如何緊密？ a. Does the pany share sales data with its retailers? 公司是否和它的零售商共享銷售數(shù)據(jù)？ b. Does Samsung provide the retailers with research, sales training, etc? 三星是否給零售商提供市場調(diào)查、銷售培訓(xùn)等？ c. Does Samsung send people (pany sales reps) to stores to inspect displays and talk to store employees and consumers? 三星是否會派遣公司的銷售代表到商店作產(chǎn)品擺設(shè)的檢查以及與工作人員和消費(fèi)者溝通 12. How does IT support Samsung’s sales in China? 在中國，信息技術(shù)對于三星的銷售的支持如何？ E. Governance structure 管控 結(jié)構(gòu) 1. How is the Samsung anization in China anized on a local, regional and national level? (What management teams/departments/business units etc.) ( We know already the of production and Ramp。D experts in China? Or did the pany bring Korean experts over to China? 三星是否雇用在中國的移動電話產(chǎn)品研發(fā)專家？還是將韓國專家?guī)胫袊? 21. What percentage of Mobi