【正文】 .........................................................29公司戰(zhàn)略 ................................................................................................................................30 公司概述 ...................................................................................................................................30 總體戰(zhàn)略 ...................................................................................................................................30 發(fā)展戰(zhàn)略 ...................................................................................................................................31 3（ 12年） :..............................................................................................................31（ 35年）： ............................................................................................................32（ 510年）： ..........................................................................................................32 營銷策略及銷售 ...................................................................................................................34 以顧客為中心的營銷戰(zhàn)略（STP 戰(zhàn)略） .................................................................................34（ market segmentation） .............................................................................34（ market targeting） ............................................................................35 (market positioning) ...................................................................................35 制定營銷組合（4P 組合） .......................................................................................................36 (product).........................................................................................................37 (price).............................................................................................................39 (place).............................................................................................................40 (promotion).....................................................................................................41生產管理 ................................................................................................................................43 廠址選擇 ....................................................................................................................................43 項目進度 ....................................................................................................................................44 生產工藝流程 ............................................................................................................................44 生產運作 ...................................................................................................................................45 ...........................................................................................................................45 ...........................................................................................................................45 質量管理 ...................................................................................................................................46 研發(fā)團隊 ...................................................................................................................................46管理體系 ................................................................................................................................47 公司性質 ...................................................................................................................................47 組織形式 ...................................................................................................................................47 部門職責 ...................................................................................................................................48 管理團隊基本資料 ...................................................................................................................49 企業(yè)理念 ...................................................................................................................................51 企業(yè)文化 ...................................................................................................................................51 管理思想 ...................................................................................................................................51 公司形象 ...................................................................................................................................52 管理創(chuàng)新 ...................................................................................................................................52投資分析 ................................................................................................................................55 股本結構與規(guī)模 .......................................................................................................................55 資金來源與運用 .......................................................................................................................56 投資收益與風險分析 ...............................................................................................................56 .......................................................................................................................57 .......................................................................................................................57 .......................................................................................................................57 4 ...............................................................................................................58 ...