媒介是企業(yè)的戰(zhàn)略性資源(存儲版)
【正文】 acceptors or not. 媒體的品質(zhì)也是傳播力 這不是用數(shù)據(jù)簡單能夠量化的 The quality of media is also munication power, it can not be measured with data. 招標(biāo)段 CCTV專業(yè)頻道 省級衛(wèi)視 省級地面頻道 城市電視臺 縣（區(qū)）電視臺 CCTV1 中國媒體的層級分布鮮明，在美國有幾個全國電視媒體網(wǎng)，而在中國只有中央電視臺完全覆蓋全國 The pyramid structure of Chinese TV stations, in China CCTV is the only national TV work. In US there are several national works like ABC, CBS, NBC etc 因此，要迅速占領(lǐng)媒介制高點， 強(qiáng)勢媒體造就強(qiáng)勢品牌 So, rapidly occupy the heights of media, a strong media will help you create a strong brand name 二、企業(yè)與媒體要深度互動， 建立戰(zhàn)略合作伙伴關(guān)系 Enterprises and media should have in –depth munication and establish strong partnership 品牌 Brand 2022年 8月 16日，手機(jī)行業(yè)高峰論壇 On August 16, 2022, Summit Forum on Cell Phone Industry 2022年 12月 22日，乳品行業(yè)高峰論壇 On December 22, 2022, Summit Forum on Milk Industry 2022年 9月，寶潔公司全球媒介總經(jīng)理拜會中央電視臺 in September 2022, Mr. Bernald Glock,GM of Global Media, Pamp。 XIZHILANG is being a symbol name for jelly products, and its sales yearly reached around 2 billion. 策略創(chuàng)新比被動購買更有效 Strategy innovation is more efficient than purchase only 很多廣告主在媒介購買時，簡單地參照媒體既有的廣告產(chǎn)品做計劃，這屬于“被動式購買”，缺乏創(chuàng)新，影響效果。 “Pamp。 千秋奧運(yùn) From March 21,2022, a special Olympic sports show entitled Olympic Stories sponsored by colgate is on air at 19:57 on CCTV1 海爾： Haier 2022年 5月 5日開始， 雅典奧運(yùn)會倒計時 Starting from May 5th 2022, Haier sponsored 100 day countdown for 2022 Olympic Games in Athens 雅典奧運(yùn)會： 2022年企業(yè)宣傳和推廣的契機(jī) ! Athens Olympic: best chance for an enterprise to promote their products 現(xiàn)在啟動的不僅僅是雅典奧運(yùn)會 2022北京奧運(yùn)會已經(jīng)拉開帷幕 你準(zhǔn)備好了嗎？ Today, The 2022 Athens Olympic Games is ready to start very soon, in fact the curtain of 2022 Beijing Olympic Games is already open also, are you ready? 廣告向 誰 傳播是一個戰(zhàn)略性的問題 To Whom Ad being distributed (target)is a strategic issue 中國消費者受廣告影響大 Chinese consumers are deeply influenced by advertisement. 廣告培育市場
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