中國crm行業(yè)實(shí)踐反思-免費(fèi)閱讀
【正文】 t meet the existing space?Then, our domestic CRM, what also does have except the sale and the profit? The implementation, I may collect fees? The very many CRM supplier also was saying that, My implementation is the charge! However, we emphasize install the training class implementation, but is the implementation service which mutually adapts based on the service flow and the system mutually optimizes. The implementation and the product proportion is not heavyweight, moreover the implementation expense person day amount is lower than the overseas person day amount by far. This matter showed also not too approves while the enterprise users accepts the service charge, also has the CRM supplier39。 Chinese CRM profession practice reconsideringIs different with two year ago is, now the domestic CRM profession more and more tends to the rationalization, displays in particular on the enterprise users. Prepares to deploy CRM the enterprise are more carries on the internal mobilization and training, the consultation in the earlier period and so on, in the CRM idea and the flow the time which can unfold in the enterprise only then considered deploys C the RM system, moreover the enterprise also even more takes the CRM supplier39。這是需要我們深思的，為什么會沒有生存空間？那么，我們國內(nèi)的CRM，除了銷售和利潤還有什么？ 實(shí)施，我可以收費(fèi)嗎？ 很多CRM供應(yīng)商也在說：我的實(shí)施是收費(fèi)！然而，我們強(qiáng)調(diào)的是不是安裝培訓(xùn)類的實(shí)施，而是基于業(yè)務(wù)流程與系統(tǒng)相互適應(yīng)相互優(yōu)化的實(shí)施服務(wù)。在CRM市場不景氣的時(shí)候，CRM供應(yīng)商顧不得自己的定位了，而是拼命的奪單，這種搶奪是盲目的，也是不利于CRM行業(yè)的有序發(fā)展。要改變這種現(xiàn)狀，就是要實(shí)現(xiàn)產(chǎn)品與服務(wù)的剝離，同時(shí)也要求CRM服務(wù)商能夠提煉咨詢理論體系與方法論的成熟。 然而，我們的CRM供應(yīng)商卻仍舊在原地踏步走。在面對企業(yè)用戶已經(jīng)不再需要空洞的理念的時(shí)候，CRM供應(yīng)商卻不能深入的講如何結(jié)合企業(yè)的實(shí)際業(yè)務(wù)流程來實(shí)現(xiàn)CRM企業(yè)，而還是在反反復(fù)復(fù)的講著陳舊的老調(diào)。 CRM廠商的客戶細(xì)分做CRM的反而自己沒有進(jìn)行客戶細(xì)分和客戶價(jià)值定位，這個(gè)是很有趣的現(xiàn)象。大部分CRM供應(yīng)商都能夠按照一些基準(zhǔn)要素來定位開不同的屬于自己定位的市場，好好開發(fā)耕耘自己的定位市場，才能夠讓整個(gè)CRM市場變的熙熙攘攘，而不是只有CRM供應(yīng)商在打來打去。實(shí)施與產(chǎn)品的比重還不是一個(gè)重量級，而且實(shí)施費(fèi)用的人天金額遠(yuǎn)遠(yuǎn)低于國外的人天金額。s successful case and the profession experience. The enterprise now was not listens to consultant to speak the CRM concept, but was the enterprise every one39。s implementation service too simple and is simple. At least, I have heard very for more than 2 weeks, 1 monthlong implementation service, moreover or several domestic wellknown CRM supplier.
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