普華永道iab-pwcppt課件-免費閱讀
【正文】 PwC Remember 6 months ago... 83 184 509 865 1998 1999 2021 2021 Supporting emerce, interactive advertising and online marketing 。 O f f iceE qui pme ntT ra ns po rtFoo dO the rs2021 1999Supporting emerce, interactive advertising and online marketing 。 PwC List of media rep’s that participated to the survey ? 24/7, AdNet, Adlink, BeWeb, IP Netvertising, Produpress, RMB Online, Tijd, VT4, HiMedia, iBazar, VAR Supporting emerce, interactive advertising and online marketing 。 PwC Appetizer…the revised growth prediction of 6 months ago... 450 900 550 1050 2021 2021 Prev March 2021 Prev October 2021 Supporting emerce, interactive advertising and online marketing 。 PwC Events ? IAB Congress (21/3/2021, 250 people 。 PwC IAB/PricewaterhouseCoopers Advertising Revenues Study Year 2021 Supporting emerce, interactive advertising and online marketing 。 PwC Working Committees ? Research chaired by Hugues Rey (FastBridge Brussels) ? Standards amp。 PwC Approach ? PricewaterhouseCoopers: – developed the questionnaire – conducted a survey by mail with leading players – requested and piled several specific data items ? PwC amp。 PwC Seasonality 20%22% 22%36%17%22%25%37%16%27%21%35%S1 S2 S3 S41998 1999 2021Supporting emerce, interactive advertising and online marketing 。 PwC Services: Close to 60% 286 ,067,863,923,413,4SE RVICE SCU L TURE , TOURIS M E, LO ISIRS , SPO RTSEQUIPEM EN T M AIS ON /BUR EA UTRAN SPO RTAL IME NTATIONSupporting emerce, interactive advertising and online marketing 。 PwC Mediacentres Campaigns ? Number of campaigns has increased ? Campaign budget has increased as well – average amount now 1170 KBEF – last year (based on less plete data) average amount was 700 KBEF Supporting emerce, interactive advertising and online marketing 。 advertising support. ? For the first time, we notice a clear seasonality (near the traditionnal media). ? Services are still the main online advertisers ? The amount of an average campaign overdraw now the 1170 BKF ? See you, in 6 months !!! Supporting emerce, interactive ad
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