【正文】 20輛*6個月300000地鐵IC卡統(tǒng)一規(guī)格***50萬張150000物業(yè)期刊封底*********策劃設(shè)計創(chuàng)意策劃廣告策劃***16000創(chuàng)意設(shè)計******75000印刷費用（宣傳手冊）***10200020000機動費用*********100000廣告費用總額*********2908500注：經(jīng)咨詢南京公用事業(yè)IC卡有限公司得知，地鐵IC卡廣告費用需要投放企業(yè)與其當(dāng)面商定，我們寫上去的是可以接受的價格。2．廣告創(chuàng)意測試（1）測試方法：廣告心理效果測定（2）測試過程：事前測定——采用專家評議法先拿出幾種可供選擇的創(chuàng)意，請有經(jīng)驗的專家們進(jìn)行評價，將各位專家的意見綜合起來，得出匯總的評價結(jié)果。事中測定——回函詢問法設(shè)計詳細(xì)的問詢表，詢問消費者對問案的看法。附錄1（地鐵IC卡）：附錄2（影視腳本）：鏡號景別鏡頭移動畫面內(nèi)容廣告詞（臺詞）音樂效果持續(xù)時間1中鏡不變黑色畫面中間漸現(xiàn)白色的字“105歲”靜音2秒2近景由近及遠(yuǎn)一位老翁正在白米跑道上進(jìn)行百米賽跑一陣急促的跑步聲和均勻的呼吸聲4秒3中鏡不變黑色畫面中間漸現(xiàn)白色的字“576天”靜音2秒4近鏡由近及遠(yuǎn)一位“女蜘蛛人”正在高空進(jìn)行清潔高樓的工作一陣有節(jié)奏的“刷刷”聲和輕快的哼歌聲4秒5近鏡不變一張正在微笑的可愛的小女孩的臉生活本就是美好渾厚平和的男中音2秒6中鏡不變生命人壽的LOGO靜音1秒附錄3（平面廣告——健康篇amp。占用了您的寶貴時間，向您致以深切的謝意！年齡： □25歲以下 □25～30歲 □31～40歲□41～50歲 □51～60歲 □61歲以上家庭人數(shù)：□3人以下 □3～5人 □5人以上家庭月收入：□1000元以下 □1000～2000元 □2000～3000元□3000～4000元 □4000～5000元 □5000元以上職業(yè)：＿＿＿＿＿＿1. 您對人壽保險了解嗎？□很了解 □有一點了解 □基本不了解2. 提到人壽保險，您會想到下列哪些詞語？（可多選）□安全 □生命 □保障 □死亡 □事故3. 您曾經(jīng)買過人壽保險嗎？□買過 □沒有買過（直接跳到第8題）4. 您買的是哪家壽險公司的保險？（可多選）□中國人壽 □平安人壽 □太平洋人壽 □泰康人壽□生命人壽 □太平人壽 □新華人壽 □民生人壽5. 您看重的是所選壽險公司的哪些優(yōu)勢？□資金雄厚，償付能力強 □險種齊全，有適合的 □買保險更方便 □保險讓我覺得放心 □口碑好，宣傳比較到位 □有專業(yè)的業(yè)務(wù)員來推銷險種 □公司的投資收益好，保險回報高 □其他＿＿＿6. 下面哪種類型的保險是您比較感興趣的？（可多選）□終身險 □定期險 □健康險 □意外險□大病險 □少兒險 □養(yǎng)老險 □投資險7. 您覺得下列哪些人更需要買人壽保險？（可多選，直接到第9題）□兒童 □30歲以上的高薪階層 □職場新人 □大學(xué)生□老人 □30～40歲的普通工薪階層 □年輕人 □其他＿＿8. 您不購買人壽保險，是因為有哪些顧慮？（可多選）□保費太高 □保險公司給我的信任度不高 □投保手續(xù)太繁瑣□回報太少 □公司人員態(tài)度不好，售后服務(wù)差 □其他＿＿＿9. 您通過哪些途徑了解保險信息？□保險業(yè)務(wù)員 □銀行、郵局代理網(wǎng)點 □廣告 □朋友介紹、郵局代理壽險業(yè)務(wù)，您去辦理其他業(yè)務(wù)時，會留意保險的宣傳手冊和廣告嗎？□會，并且仔細(xì)閱讀過 □會，但不會去過多注意 □不會，印象中從未看到過這種宣傳，您曾經(jīng)看到或聽到過哪家壽險公司的廣告？？g an employment tribunal claimEmployment tribunals sort out disagreements between employers and employees.You may need to make a claim to an employment tribunal if:Dismissal.You can make a claim to an employment tribunal, even if you haven39。Further help.Employment tribunals are less formal than some other courts, but it is still a legal process and you will need to give evidence under an oath or affirmation.Most people find making a claim to an employment tribunal challenging. If you are thinking about making a claim to an employment tribunal, you should get help straight away from one of the organisations listed underif you win the case.If you are thinking about signing up for nearest CAB.For more information about making a claim to an employment tribunal, sees Premier League match at Chelsea on Sunday.I am going to be at the match tomorrow and I have asked to meet Yaya Toure, he told BBC Sport.For me it39。City39。s plaint. In a statement the Russian side added: We found no racist insults from fans of CSKA.Age has reached the end of the beginning of a word. May be guilty in his seems to passing a lot of different life became the appearance of the same day。二十年的人生軌跡深深淺淺，突然就感覺到有些事情，非做不可了。 Then in high school, think don39。A person39。嫌惡過自己的怯懦，最終卻發(fā)現(xiàn)有很多緣分，有很多錯過，好像冥冥之中真的已經(jīng)注定。 From the corner at the beginning of deep friendship。Baumgartner the disappointing news: Mission aborted. r plays an important role in this mission. Starting at the ground, conditions have to be very calm winds less than 2 mph, with no precipitation or humidity and limited cloud cover. The balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our daytoday weather lives. It will climb higher than the tip of Mount Everest ( miles/ kilometers), drifting even higher than the cruising altitude of mercial airliners ( miles/ kilometers) and into the stratosphere. As he crosses the boundary layer (called the tropopause),e can expect a lot of turbulence.The supersonic descent could happen as early as Sunda.The weatheThe balloon will slowly drift to the edge of space at 120,000 feet ( Then, I would assume, he will slowly step out onto something resembling an Olympic diving platform.Below, the Earth bees the concrete bottom of a swimming pool that he wants to land on, but not too hard. Still, he