【正文】 s and TasksWith employeesDiscussions and negotiations about remuneration and working conditionsDiscussions about career structures, promotion and trainingCommunications about managementemployee relationsremuneration 薪酬、報酬 remuneration package 薪酬福利條件；酬金方案Chapter 18 Public RelationsWith business partnersDiscussions about maintaining effective business relationshipsDiscussions about expanding current roles and business tiesSupplying leaflets, handbills, brochures and postersActivities in search of new working relationshipsRelated Activities and TasksChapter 18 Public RelationsWith the munityContributions to the welfare of the munityContacts with dignitaries in local public administration anizations and other businesses? Sponsorship for various activities and events of the munity? Open days and visits of the people in the munity to the pany’s premisesRelated Activities and TasksChapter 18 Public RelationsWith the mediaInterviews with reportersPreparation and issuance of press releasesArrangements for press conferencesArrangements for exhibitions and demonstrationsPresence on TV and radio, both national and localPublications in magazines and journalsRelated Activities and Tasks13Press ReleasesCompany NewslettersPublicitySponsored EventsInterviews and Press ConferencesTools of Public RelationsExclusivesPR14Example of a Press ReleaseA PR campaign should aim at the following goals:Promote a positive local, national and international reputation for the panyEncourage public confidence in the pany and its products and servicesThe Goals of Positive Public RelationsIncrease business through positive public exposure and familiarity with the pany’s name and its strategic advantages over the petitionGain public approval and support for its policiesThe Goals of Positive Public Relations17 ① Eilish O’shea, Public Relations Manager at Skoda UK, talks about her job. Before you listen, decide whether the following are the responsibility of the PR or Marketing Department at Skoda.1. munication with the press 與報界溝通2. research into the public’s needs 研究公眾的需求3. development of the pany’s reputation 拓展公司名聲4. brand development 品牌開發(fā)5. decisions about product pricing 決定產(chǎn)品價6. public awareness of pany values 公眾對公司價值觀的了解 What is public relations? Listening 1Now listen and check your answers.181. munication with the press 與報界溝通2. research into the public’s needs 研究公眾的需求3. development of the pany’s reputation 拓展公司名聲4. brand development 品牌開發(fā)5. decisions about product pricing 決定產(chǎn)品價6. public awareness of pany values 公眾對公司價值觀的了解 What is public relations?Public Relations Marketing Department1. 3. 6. 2. 4. 5.What is public relations? Listening 1Key sentences explanation? My job is to plan and manage the public relations strategy for the Skoda brand in the UK. 我的工作是為在英國的斯柯達品牌制定計劃和公關策略。 ? We have to make sure that the public has a positive image of the pany 我們必須確保公眾對公司有一個良好的形象。聽之前，先試著說說公司是怎樣達成這一目標的，然后再聽，并核對正確答案。那么你是怎樣著手把實際情況告訴公眾的。這里的 make 一詞的意思為 “因有某種特點或者品質而成為 ”， “可轉變?yōu)?”， “適宜作 ……” 。這里的 down 作形容詞，意思是 “已安排，排定 ” The meeting is down for next week.會議定于下星期舉行。216。 Distributing flies, passing out brochures or issuing press releases will also help to create a pany image. Speaking 28l 營銷策略有助于樹立公司形象。 Customer service policies also impact pany images.21