【正文】 s and TasksWith employeesDiscussions and negotiations about remuneration and working conditionsDiscussions about career structures, promotion and trainingCommunications about managementemployee relationsremuneration 薪酬、報(bào)酬 remuneration package 薪酬福利條件；酬金方案Chapter 18 Public RelationsWith business partnersDiscussions about maintaining effective business relationshipsDiscussions about expanding current roles and business tiesSupplying leaflets, handbills, brochures and postersActivities in search of new working relationshipsRelated Activities and TasksChapter 18 Public RelationsWith the munityContributions to the welfare of the munityContacts with dignitaries in local public administration anizations and other businesses? Sponsorship for various activities and events of the munity? Open days and visits of the people in the munity to the pany’s premisesRelated Activities and TasksChapter 18 Public RelationsWith the mediaInterviews with reportersPreparation and issuance of press releasesArrangements for press conferencesArrangements for exhibitions and demonstrationsPresence on TV and radio, both national and localPublications in magazines and journalsRelated Activities and Tasks13Press ReleasesCompany NewslettersPublicitySponsored EventsInterviews and Press ConferencesTools of Public RelationsExclusivesPR14Example of a Press ReleaseA PR campaign should aim at the following goals:Promote a positive local, national and international reputation for the panyEncourage public confidence in the pany and its products and servicesThe Goals of Positive Public RelationsIncrease business through positive public exposure and familiarity with the pany’s name and its strategic advantages over the petitionGain public approval and support for its policiesThe Goals of Positive Public Relations17 ① Eilish O’shea, Public Relations Manager at Skoda UK, talks about her job. Before you listen, decide whether the following are the responsibility of the PR or Marketing Department at Skoda.1. munication with the press 與報(bào)界溝通2. research into the public’s needs 研究公眾的需求3. development of the pany’s reputation 拓展公司名聲4. brand development 品牌開(kāi)發(fā)5. decisions about product pricing 決定產(chǎn)品價(jià)6. public awareness of pany values 公眾對(duì)公司價(jià)值觀的了解 What is public relations? Listening 1Now listen and check your answers.181. munication with the press 與報(bào)界溝通2. research into the public’s needs 研究公眾的需求3. development of the pany’s reputation 拓展公司名聲4. brand development 品牌開(kāi)發(fā)5. decisions about product pricing 決定產(chǎn)品價(jià)6. public awareness of pany values 公眾對(duì)公司價(jià)值觀的了解 What is public relations?Public Relations Marketing Department1. 3. 6. 2. 4. 5.What is public relations? Listening 1Key sentences explanation? My job is to plan and manage the public relations strategy for the Skoda brand in the UK. 我的工作是為在英國(guó)的斯柯達(dá)品牌制定計(jì)劃和公關(guān)策略。 ? We have to make sure that the public has a positive image of the pany 我們必須確保公眾對(duì)公司有一個(gè)良好的形象。聽(tīng)之前，先試著說(shuō)說(shuō)公司是怎樣達(dá)成這一目標(biāo)的，然后再聽(tīng)，并核對(duì)正確答案。那么你是怎樣著手把實(shí)際情況告訴公眾的。這里的 make 一詞的意思為 “因有某種特點(diǎn)或者品質(zhì)而成為 ”， “可轉(zhuǎn)變?yōu)?”， “適宜作 ……” 。這里的 down 作形容詞，意思是 “已安排，排定 ” The meeting is down for next week.會(huì)議定于下星期舉行。216。 Distributing flies, passing out brochures or issuing press releases will also help to create a pany image. Speaking 28l 營(yíng)銷策略有助于樹(shù)立公司形象。 Customer service policies also impact pany images.21