【正文】 .......................5項目地質(zhì)、水文、氣候情況 ....................................................5項目地形、地貌 ..............................................................5項目的市政配套情況 ..........................................................5項目周邊城市配套情況 ........................................................5第二節(jié)、項目地塊 SWOT 分析 ..............................................6優(yōu)勢 ........................................................................6劣勢 ........................................................................6機會 ........................................................................6威脅 ........................................................................6第三節(jié)、項目定位 .......................................................7總體定位 ....................................................................7項目的形象定位 ..............................................................8產(chǎn)品定位 ....................................................................8建筑風格定位 ................................................................9目標客戶定位 ...............................................................10物業(yè)管理定位 ...............................................................11第二章 項目規(guī)劃設計 ....................................................11第一節(jié)、項目規(guī)劃設計條件 ..............................................11第二節(jié)、項目技術指標 ..................................................12第三節(jié)、項目規(guī)劃設計 ..................................................13規(guī)劃設計理念 ...............................................................13規(guī)劃設計指導思想 ...........................................................13總平規(guī)劃設計布局要點 .......................................................14建筑風格設計 ...............................................................14豎向空間設計 ...............................................................14戶型設計 ...................................................................14景觀設計 ...................................................................15總平交通設計 ...............................................................15供電設計 ...................................................................15消防設計 ..................................................................161防排煙 ....................................................................161結(jié)構設計 ..................................................................161給排水設計 ................................................................171通風設計 ..................................................................171報警與聯(lián)動 ................................................................181煤氣設計 ..................................................................182 / 311電話系統(tǒng)、電纜電視系統(tǒng)、廣播系統(tǒng)、項目防盜對講系統(tǒng)、閉路監(jiān)控系統(tǒng) ..........181項目配套設施 ..............................................................18第三章 項目價格分析 ....................................................19第一節(jié)、住宅市場定價分析 ..............................................19可類比住宅項目及參數(shù)確定 ...................................................19本地塊比較價格計算值 .......................................................20第二節(jié)、商業(yè)市場定價分析 ..............................................20第四章 項目投資估算與資金籌措 ..........................................21建設成本估算 ...............................................................21靜態(tài)總投資 .................................................................23動態(tài)總投資 .................................................................23資本金 .....................................................................24資金籌借 ...................................................................24第五章　項目銷售利潤分析 ................................................25初步產(chǎn)值利潤分析 ...........................................................25盈虧平衡分析 ...............................................................25敏感分析 ...................................................................26項目開發(fā)現(xiàn)金流量表 .........................................................27財務評價結(jié)論 ...............................................................28第六章 項目開發(fā)思路 ....................................................29商業(yè)建筑的開發(fā)思路 ............................................................29第一節(jié)、項目策劃 ......................................................29市場調(diào)查 ................................................