【正文】 .......................5項(xiàng)目地質(zhì)、水文、氣候情況 ....................................................5項(xiàng)目地形、地貌 ..............................................................5項(xiàng)目的市政配套情況 ..........................................................5項(xiàng)目周邊城市配套情況 ........................................................5第二節(jié)、項(xiàng)目地塊 SWOT 分析 ..............................................6優(yōu)勢(shì) ........................................................................6劣勢(shì) ........................................................................6機(jī)會(huì) ........................................................................6威脅 ........................................................................6第三節(jié)、項(xiàng)目定位 .......................................................7總體定位 ....................................................................7項(xiàng)目的形象定位 ..............................................................8產(chǎn)品定位 ....................................................................8建筑風(fēng)格定位 ................................................................9目標(biāo)客戶定位 ...............................................................10物業(yè)管理定位 ...............................................................11第二章 項(xiàng)目規(guī)劃設(shè)計(jì) ....................................................11第一節(jié)、項(xiàng)目規(guī)劃設(shè)計(jì)條件 ..............................................11第二節(jié)、項(xiàng)目技術(shù)指標(biāo) ..................................................12第三節(jié)、項(xiàng)目規(guī)劃設(shè)計(jì) ..................................................13規(guī)劃設(shè)計(jì)理念 ...............................................................13規(guī)劃設(shè)計(jì)指導(dǎo)思想 ...........................................................13總平規(guī)劃設(shè)計(jì)布局要點(diǎn) .......................................................14建筑風(fēng)格設(shè)計(jì) ...............................................................14豎向空間設(shè)計(jì) ...............................................................14戶型設(shè)計(jì) ...................................................................14景觀設(shè)計(jì) ...................................................................15總平交通設(shè)計(jì) ...............................................................15供電設(shè)計(jì) ...................................................................15消防設(shè)計(jì) ..................................................................161防排煙 ....................................................................161結(jié)構(gòu)設(shè)計(jì) ..................................................................161給排水設(shè)計(jì) ................................................................171通風(fēng)設(shè)計(jì) ..................................................................171報(bào)警與聯(lián)動(dòng) ................................................................181煤氣設(shè)計(jì) ..................................................................182 / 311電話系統(tǒng)、電纜電視系統(tǒng)、廣播系統(tǒng)、項(xiàng)目防盜對(duì)講系統(tǒng)、閉路監(jiān)控系統(tǒng) ..........181項(xiàng)目配套設(shè)施 ..............................................................18第三章 項(xiàng)目?jī)r(jià)格分析 ....................................................19第一節(jié)、住宅市場(chǎng)定價(jià)分析 ..............................................19可類比住宅項(xiàng)目及參數(shù)確定 ...................................................19本地塊比較價(jià)格計(jì)算值 .......................................................20第二節(jié)、商業(yè)市場(chǎng)定價(jià)分析 ..............................................20第四章 項(xiàng)目投資估算與資金籌措 ..........................................21建設(shè)成本估算 ...............................................................21靜態(tài)總投資 .................................................................23動(dòng)態(tài)總投資 .................................................................23資本金 .....................................................................24資金籌借 ...................................................................24第五章　項(xiàng)目銷售利潤(rùn)分析 ................................................25初步產(chǎn)值利潤(rùn)分析 ...........................................................25盈虧平衡分析 ...............................................................25敏感分析 ...................................................................26項(xiàng)目開(kāi)發(fā)現(xiàn)金流量表 .........................................................27財(cái)務(wù)評(píng)價(jià)結(jié)論 ...............................................................28第六章 項(xiàng)目開(kāi)發(fā)思路 ....................................................29商業(yè)建筑的開(kāi)發(fā)思路 ............................................................29第一節(jié)、項(xiàng)目策劃 ......................................................29市場(chǎng)調(diào)查 ................................................