word版可編輯-網(wǎng)頁設(shè)計(jì)文案的重要性以及如何做好內(nèi)容為中心的設(shè)計(jì)精心整理-全文預(yù)覽
【正文】 age. They’ll even hire a designer based as much on what he says about himself as what appears in his portfolio. If you have strong copy, they won’t notice or evaluate it too much,they’ll be far too busy being convinced of what it’s saying.這個(gè)透明的比喻同樣適用于網(wǎng)頁上的文案。Sure, they can often interpret what is ugly and what isn’t similarly to how we can, but only on an intuitive level. What they really notice is how the website feels. Whether it’s smooth or clunky, easy to navigate or impossible. This is what is meant when designers say thatgreat design is transparent. If your users notice your interface too mu ch, it’s probably because they hate it.當(dāng)然,他們往往可以解釋什么是丑陋的,什么是雷同的,就像我們一樣,但只能在一個(gè)直觀的水平。For many of us, this is simply how we’re programmed. We’re visual bea sts that thrive on good design. The problem of course is thatthe neglect of solid copy will often cause the finished product to suffer as much or more than a poor design. Unless designers are your target market, your user base will be populated largely by individuals that don’t speak design. Show them and they’ll wonder aloud why anyone would ever create such a service.對于我們大多數(shù)人而言,如何編程對我們來說簡單的很,我們是靠優(yōu)秀設(shè)計(jì)成長壯大的視覺怪獸。We build our mockups with “l(fā)orem ipsum” so we can go back and write something better when we have the time. Deadlines approach and still we put off the text until the last possible second. Finally, as our various GTD apps inform us that the time has e to submit the artwork, we hash out some quick text to throw onto our beautiful creations and send them off, without a visual blemish yet stillmarred by the subpar copythat appears on every page.我們使用“Lorem Ipsum”文本排版生成器建立我們的排版模型,所以我們有時(shí)間的時(shí)候還可以回頭寫更好的東西。設(shè)計(jì)師往往忘記重視設(shè)計(jì)結(jié)構(gòu)那樣重視編寫文案,以便在網(wǎng)頁上突出文案。有吸引力的網(wǎng)站可以從根本上改善網(wǎng)站,我們正是這種觀念最堅(jiān)信的推崇者。最后每個(gè)頁面即使視覺上都沒有什么挑剔,卻依然看到很多美中不足的文案。,他們會好生奇怪,為什么有人會提供這樣的服務(wù)。如果你的用戶對界面很關(guān)心,很有可能是因?yàn)樗麄兒苡憛掃@個(gè)界面。他們關(guān)注那些涉及到服務(wù)的促銷廣告詞和特性列表的閱讀,相當(dāng)甚至是超過關(guān)注網(wǎng)頁上元素的視覺布局。 inseparable in every way.The user doesn’t see the design and the text, he sees a website. A single integrated item that is either desirable or not.在這里我想說的關(guān)鍵點(diǎn)是,設(shè)計(jì)和文案是一個(gè)
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