【正文】 ..................................23. 全面客戶信息管理 .................................................................................................................24. 客戶資源分配及轉(zhuǎn)移管理 .....................................................................................................26. 客戶信用管理 .........................................................................................................................27. 客戶聯(lián)系人管理 .....................................................................................................................29. 客戶聚類管理 .........................................................................................................................30. 客戶生命周期管理 .................................................................................................................31. 合作伙伴管理 .........................................................................................................................31. 線索管理 .................................................................................................................................33. 市場活動 .................................................................................................................................33. 網(wǎng)站營銷 .................................................................................................................................36. 搜索營銷 .................................................................................................................................36. 競爭管理 .................................................................................................................................37. 銷售計劃管理 .........................................................................................................................38. 銷售管理 .................................................................................................................................39. 合同及執(zhí)行管理 .....................................................................................................................41. 服務(wù)管理 .................................................................................................................................43. 客戶關(guān)懷管理 .........................................................................................................................45. 分支機構(gòu)管理（如沒有分支機構(gòu)，刪除） .........................................................................47. 工作協(xié)同管理 .........................................................................................................................48. 成本控制 .................................................................................................................................48. 工作計劃及執(zhí)行管理 .............................................................................................................50. 員工管理 .................................................................................................................................51. 業(yè)務(wù)決策與量化評估 .............................................................................................................525. 用友 TURBOCRM 應(yīng)用規(guī)劃 .........................................................................................................................59. 針對企業(yè)決策者的應(yīng)用 .........................................................................................................59. 針對部門主管的應(yīng)用 .............................................................................................................59. 針對企業(yè)員工的應(yīng)用 .............................................................................................................603 / 846. 用友 TURBOCRM 技術(shù)架構(gòu)及標準 .............................................................................................................61. 用友 TURBOCRM 總體架構(gòu) ..................................................................................................61. 用友 TURBOCRM 技術(shù)架構(gòu) ..................................................................................................61. 用友 TURBOCRM 網(wǎng)絡(luò)部署 ..................................................................................................62. 用友 TURBOCRM 開放接口標準 ..........................................................................................66. 系統(tǒng)硬件環(huán)境 .........................................................................................................................67. 系統(tǒng)操作環(huán)境 .........................................................................................................................68. 系統(tǒng)數(shù)據(jù)庫環(huán)境 .....................................................................................................................687. 用友 TURBOCRM 有效實施 .........................................................................................................................69. 項目規(guī)劃 .................................................................................................................................69. 藍圖設(shè)計 .................................................................................................................................69. 系統(tǒng)建設(shè) .................................................................................................................................70. 切換準備 .................................................................................................................................71. 上線驗收 .................................................................................................................................728. 用友 TURBOCRM 系統(tǒng)持續(xù)服務(wù) .................................................................................................................739. CRM 項目效益分析 .........................................................................................................................................76. 營銷成本控制帶來的效益 ...................................