企業(yè)銷售信息管理手冊-全文預(yù)覽
【正文】 ...................................................................................3職責(zé)： ........................................................................................................3辦法： ........................................................................................................31）打聽的方式和處理 ..................................................................................32）報告方式 ..................................................................................................33）情報的整理 ..............................................................................................44）聯(lián)絡(luò) ..........................................................................................................45)管理 ............................................................................................................4附表格： ....................................................................................................5四、銷售調(diào)研制度 .............................................................................................5辦法、 ........................................................................................................5職責(zé)： ........................................................................................................52 / 23方式： ........................................................................................................5項目及競爭對手調(diào)查實施要點 ................................................................61）從經(jīng)營者的動向來把握情報 ..................................................................62）從銷售狀態(tài)中抓住情報 ..........................................................................63）從會計方向來抓住情報 ..........................................................................74）分析資產(chǎn)狀態(tài)，獲得情報 ......................................................................75）調(diào)研程序要項 ..........................................................................................76）具體調(diào)查實施辦法 ..............................................................................87）記錄的處理： ..........................................................................................8 8）調(diào)查人員資格 ......................................................................9表格： ........................................................................................................9五、營銷評估預(yù)測決策 ...................................................................................10目的： ......................................................................................................10職責(zé)： ......................................................................................................10辦法： ......................
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