外文翻譯(中華老字號(hào)經(jīng)營(yíng)策略)-全文預(yù)覽
【正文】 antage, but if this can not be reasonably used, create core petence, a century39。s work, set popularity geographical advantages, focus on displaying “old” rich cultural connotation, plement each other. You can also bine the Tourism promotion activities。s “eighteen children” in the market do not have the “Wang Mazi”, “Wuliangye” and other old and famous brand contains a deep history and culture, but more than a decade, “eighteen children” from the change point of view, to fill the domestic system Knife in the history of more than ten blank, total access to more than sixty patents, enriches the culture of brand development, but also fully embodies the “eighteen children” of the core petitiveness . (2) Operating the city39。s old and famous “Spring and the floor,” hotel in eighteen niyseven years by creating, once the Castle hosted a meeting place for dignitaries. Before nieen niysix years, it was once caught in the verge of collapse situation. After some calm thinking, the operators that should be honored not only decline, but it should be a valuable asset, and give full play to its own characteristics, goodwill advantage, in this based on the innovation, so that old and famous of this intangible asset will display a new life. On the Shandong cuisine, spring and floor can take the top spot in the island city, technology, features, already wellknown absolute advantage, the problem lies in the backward management tools and dishes do not taste the novelty. Crux of the problem found, they first won the bank and financial support, invested one million Yuan to transform a new entrance hall, in the original basis of simple and elegant, blended with modern style, according to the characteristics of the consumers of Qingdao will be market positioning in mass consumption. Then they made a big fuss in innovation, will feature the introduction of the field in spring and the old and famous buildings, since nieen niyseven years, the Shanghai Museum, Shanghai local cuisine Dexing, Ningbo of Zhejiang cuisine Mandarin Garden, Suzhou, Jiangsu cuisine, etc. may have on building appearance in spring and the floor, so a real treat a variety of tastes of consumers. In recent years, spring and preused “the Chinese name snacks and House steamed spring series,” and fame. 沈陽航空 航天大學(xué)北方 科技學(xué)院 本科畢業(yè)設(shè)計(jì)（ 外文翻譯 ） 2 Wuhan, the four species of River City name snacks, seasonal rate of the United States can be described as the largest soup of innovation. The past twenty years, the soup has a single meat cooked soup past, the development of the twelve series, eighteen colors, eight kinds of taste sense. River City the other snacks made in the decline of old and famous when the continued USstyle four seasons still. Yangjiang39。 Second, for cultural identity, such as Hong Kong, Macao and Taiwan patriots and overseas Chinese, as return to homeland “nostalgia” and “Roots.” Here, the “old” as a profound cultural accumulation reflects a unique advantage. Therefor
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