外文翻譯(中華老字號(hào)經(jīng)營(yíng)策略)-展示頁(yè)
2025-05-27 12:00本頁(yè)面
【正文】 s . (2) Operating the city39。 China Timehonored Brand’s Business Strategy 中華老字號(hào)的經(jīng)營(yíng)策略 教 學(xué) 部 經(jīng) 管 部 專 業(yè) 市 場(chǎng) 營(yíng) 銷 班 級(jí) B643301 學(xué) 號(hào) 姓 名 指導(dǎo)教師 王 琳 沈 陽(yáng)航空 航天大學(xué) 北方科技學(xué)院 2020 年 6 月沈陽(yáng)航空 航天大學(xué)北方科技學(xué)院 本科畢業(yè)設(shè)計(jì)（ 外文翻譯 ） 1 China Timehonored Brand’s Business Strategy The old fashioned decline, to the other old and famous bring reference is great, so honored, if carefully analyze the situation, bined with the current domestic market conditions and the environment, the industry position, it can be longestablished petitive advantage shown of. The failure of many panies that do not adjust their thinking if the longestablished, timely innovation, and will definitely be an idea. At present the old and famous, there are eight major revival strategies: (1)The situation and play to its own advantage, bold product innovation Future in the marketleading panies, are those timely product innovation and service innovation in the enterprise, innovation and a source of corporate longevity. As “old and famous”, the Yilaomailao no longer desirable, but to repackaging, introduce new products and services. Qingdao39。s old and famous “Spring and the floor,” hotel in eighteen niyseven years by creating, once the Castle hosted a meeting place for dignitaries. Before nieen niysix years, it was once caught in the verge of collapse situation. After some calm thinking, the operators that should be honored not only decline, but it should be a valuable asset, and give full play to its own characteristics, goodwill advantage, in this based on the innovation, so that old and famous of this intangible asset will display a new life. On the Shandong cuisine, spring and floor can take the top spot in the island city, technology, features, already wellknown absolute advantage, the problem lies in the backward management tools and dishes do not taste the novelty. Crux of the problem found, they first won the bank and financial support, invested one million Yuan to transform a new entrance hall, in the original basis of simple and elegant, blended with modern style, according to the characteristics of the consumers of Qingdao will be market positioning in mass consumption. Then they made a big fuss in innovation, will feature the introduction of the field in spring and the old and famous buildings, since nieen niyseven years, the Shanghai Museum, Shanghai local cuisine Dexing, Ningbo of Zhejiang cuisine Mandarin Garden, Suzhou, Jiangsu cuisine, etc. may have on building appearance in spring and the floor, so a real treat a variety of tastes of consumers. In recent years, spring and preused “the Chinese name snacks and House steamed spring series,” and fame. 沈陽(yáng)航空 航天大學(xué)北方 科技學(xué)院 本科畢業(yè)設(shè)計(jì)（ 外文翻譯 ） 2 Wuhan, the four species of River City name snacks, seasonal rat
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