【正文】 但是，大東區(qū)產(chǎn)業(yè)主要以制造業(yè)為主， 而經(jīng)濟(jì)的發(fā)展趨勢是第三產(chǎn)業(yè)漸成主流，本項(xiàng)目的建設(shè)對于協(xié)調(diào)大東區(qū)產(chǎn)業(yè)結(jié)構(gòu)具有重要的意義。順天大廈項(xiàng)目可行性研究報告 1 目 錄 1 總 論 ........................................................................................................ 4 項(xiàng)目概況 ............................................................................................................... 4 項(xiàng)目建設(shè)的必要性 ............................................................................................... 4 可行性研究報告編制依據(jù) ................................................................................... 5 主要技術(shù)經(jīng)濟(jì)指標(biāo)與研究結(jié)論 ........................................................................... 6 2 項(xiàng)目選址及建設(shè)條件 .............................................................................. 8 項(xiàng)目所處區(qū)域 ....................................................................................................... 8 項(xiàng)目建設(shè)地點(diǎn) ......................................................................................................11 建設(shè)條件 ............................................................................................................. 13 3 市場分析 ................................................................................................ 15 沈陽市寫字樓市場現(xiàn)狀 ..................................................................................... 15 沈陽市寫字樓市場分類研究 ............................................................................. 17 項(xiàng)目影響因素分析 ............................................................................................. 17 項(xiàng)目 STWO 分析 ................................................................................................ 20 4 營銷方案設(shè)計 ........................................................................................ 26 項(xiàng)目名 稱及產(chǎn)品定位 ......................................................................................... 26 目標(biāo)客戶 ............................................................................................................. 27 管理方案設(shè)計 ..................................................................................................... 29 定價策略 ............................................................................................................. 31 順天大廈項(xiàng)目可行性研究報告 2 銷售安排 ............................................................................................................. 32 5 項(xiàng)目建設(shè)方案 ........................................................................................ 34 建筑設(shè)計方案 ..................................................................................................... 34 結(jié)構(gòu)設(shè)計方案 ..................................................................................................... 37 公用設(shè)施方案 ..................................................................................................... 39 6 專篇設(shè)計 ................................................................................................ 44 消防 ..................................................................................................................... 44 節(jié)能 ..................................................................................................................... 47 防雷 ..................................................................................................................... 49 智能配套方案 ..................................................................................................... 49 7 環(huán)境影響評價 ........................................................................................ 53 項(xiàng)目建設(shè)與運(yùn)營對環(huán)境的影響 ......................................................................... 53 環(huán)境保護(hù)措施 ..................................................................................................... 56 環(huán)境保護(hù)措施實(shí)施評價 ..................................................................................... 59 8 項(xiàng)目組織機(jī)構(gòu)與進(jìn)度計劃 ..................................................................... 60 組織機(jī)構(gòu)與人力資源 ......................................................................................... 60 項(xiàng)目招投標(biāo)管理 ................................................................................................. 60 項(xiàng)目實(shí)施進(jìn)度安排 ............................................................................................. 63 9 投資估算與資金籌措 ............................................................................ 65 投資估 算的依據(jù)及說明 ..................................................................................... 65 總投資估算 ......................................................................................................... 67 資金籌措方案 ..................................................................................................... 69 順天大廈項(xiàng)目可行性研究報告 3 10 經(jīng)濟(jì)效益分析 ........................................................................................ 70 項(xiàng)目銷售計劃 ..................................................................................................... 70 盈利能力分析 ..................................................................................................... 71 清償能力分析 ..................................................................................................... 72 不確定分析 ......................................................................................................... 72 11 風(fēng)險分析及對策 .................................................................................... 76 政策風(fēng)險 ............................................................................................................. 76 市場風(fēng)險 ............................................................................................................. 76 經(jīng)營管理風(fēng)險 ..................................................................................................... 77 財務(wù)風(fēng)險 ............................................................................................................. 78 12 結(jié)論與建議 ............................................................................................ 8