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and unmanageable. But from the time I began to use Pantene ProV Treatment Shampoo, it has bee healthy and shiny. This is because Pantene ProV treatment Shampoo contains unique Pro VB5,which deeply perates your hair from root to tip. Its new improved formula gives your hair extra protection against damage, leaving it healthier and shiner. (3) 描寫體 ?描寫廣告是以生動細膩的描繪刻畫達到激發(fā)人們的基本情感和欲望,通常親切感人,給人們一個鮮明的,深刻的印象。例如 : “雪蓮”牌羊絨衫 北京生產的”雪蓮”牌羊絨衫 ,系選用優(yōu)質的山羊絨作原料制成 .本品具有色澤鮮艷 ,手感柔滑 ,穿著舒適 ,輕 ,軟 ,暖等特點 ,由于該產品品質優(yōu)良 ,做工精細 ,花型 ,款式新穎 ,尺碼齊全 ,受到過外消費者的熱烈歡迎 . “ Snow Lotus” Cashmere Sweaters “ Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and fortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and plete size range, they have gained popularity from consumers abroad. (2) 證言體 這類廣告像一分證明書,提供“權威人士”或“著名人士”對商品的鑒定、贊揚、使用和見證,讀來親切可信。翻譯時,應注意選用切適的英語口語詞,力求使疑問在語氣上與原文保持一致。 它具體包括商標、廣告標題(包括引題、正題、副題)、廣告標語(口號)、廣告警示語、廣告正文和廣告附文等 于根元《廣告語言教程》 : ?玩弄辭藻 ?使用警策句 ?言簡意賅 ,簡潔易懂 ?使用大眾化口語體 玩弄辭藻 ? 堆砌形容詞和形容詞最高級 finest food, most attractive surroundings and a friendly disposition (餐館廣告 ) Incredible sale: beautiful, beautiful, beautiful lynx(猞猁) and mink(水貂) , top quality, latest styles fur garments (服裝廣告 ) ? 夸大其辭 , 以聳聽聞 Our Sunday Brunch Buffet Is A Legend In Its Time (餐館廣告 ) ? 運用押韻法 BETA Builds it Better (家具廣告 ) Spend a dime, Save you time(電器廣告 ) Never Late, on Father’ s Day (禮品廣告 ) 使用警策句或套用名句 ? To smoke or not to smoke, that is a question. (香煙廣告 ) ? 言簡意賅 ,簡潔易懂 為能迅速引起注意 ,使人們一目了然 ,同時也為了節(jié)省篇幅 ,降低費用 ,廣告語言大都簡單 ,明了 ,便于看懂 ,便于記憶 .例如 : “春花”牌吸塵器 ,清潔地毯 .窗簾,還可以吸凈象木制和乙烯基一樣堅硬的地板,甚至水泥地。 ? 地址:建國門外大街 17號 Beijing Friendship Store Spring Fashion Sales Fair 93 ? Time: March 20 April 18, 2023 ? Place: Beijing Friendship Store ? Articles on display: Traditional garments, fur coats, top quality sweaters, woolen sweaters and all kinds of top quality fashions, down garments, children’ s clothes, cowboy suits, etc. ? Participants of the fair: United Colors of Beton Beijing Adler Comco Co. Ltd. Beijing Shunmei Garments Co. Ltd. Beijing Moniza Co. Ltd. Nei Mongol Yih Ju League Cashmere Knitwear Factory Huanan Changsha County Embroidery Factory Nei Mongol No 3 Woolen Mill Zhejiang Haining Baofuda Leather Garment Factory Youlian Brother Leather Co. Ltd. ACA Guangshunli Global Co. Ltd. Beijing Jinggang Leather Co. Ltd. Jinlong Weaving and Dy