【正文】 loor are hotel. Huff Gravity ModelTraveling time = The time from subway’s exit to the store Store’s size in shopping mall = 1600 square meterGeneral store’s size = 2000 square meter The probability that a customer going to Q square = 1600/5^λ 1600/5^λ + 2000/1^λ + 1600/5^λ + 1600/1^λ The probability that a customer going to TongLin = 2000/1^λ 1600/5^λ + 2000/1^λ + 1600/5^λ + 1600/1^λ The probability that a customer going to Breeze ZhongXiao = 1600/5^λ 1600/5^λ + 2000/1^λ + 1600/5^λ + 1600/1^λ The probability that a customer going to Hankyu Department Stores = 1600/1^λ 1600/5^λ + 2000/1^λ + 1600/5^λ + 1600/1^λ Fig. 5 Different Probabilities of Different λTransportation Categories To conclude the Huff Gravity Model, when λ is greater than 1, traveling time has a greater effect, Then TongLin and Hankyu Department Stores have larger probability. When λ is smaller than 1, store’s size has a greater effect, Then Q square and Breeze ZhongXiao have larger probability. Actually, we think the Store’s size is more important because all of the four positions have high accessibility. Then, we can see the transportation categories, Q square have higher accessibility by different transportation. So, we think Q square is fitter to open the Hamp。M stores open in shopping mall or on wide road. There are also high pedestrian and vehicular traffic. Besides, the locators in Hong Kong, Beijing and Shanghai are also near by the MRT’s exit. It’s convenient to arrive the stores no matter by own car or public transportation. Some stores open near university to attract young people. Therefore, we can make a conclusion that there are four visible location factors that Hamp。M and ZARA focus on practical fashion and high fashion separately. Similarly, their supply chains are so short from designing to selling and ZARA maybe the global fastest fashion retailer. When they open the flagship store which need bigger size and open smaller branch stores after. In conclusion of this parison, UNIQLO does not have the same target market with Hamp。 the pany preferred to invest a percentage of revenues in opening new stores instead.ComparisonTable 3 Comparison of Competitors of Hamp。M does not own any factories. Instead, clothes and other products are bought from around 900 independent suppliers, primarily in Asia and Europe. China is nearest Taiwan and has the most of the factories in Asia. Therefore, the high customs duty and limited market are the main reasons why Hamp。M haven’t entered the Taiwan’s market.ECFARecently, there is an issue that Taiwan needs to remain globally petitive and the government will sign the The Economic Cooperation Framework Agreement (ECFA) with China in 2010. Taiwan government is attempting to bring the benefits of economic integration with mainland China by this agreement. The main content of this agreement is the duties of the crossstrait mutual products to import are free.UNIQLO has already to spread and find the location in Taiwan, which is Hamp。M in Taiwan?The whole procedure of the product was designed, produced and conveyed to the stores is just about 3 weeks. With low cost materials and low salaries ‘labors, the countries have these conditions in Asia are about China, Vietnam.In fact, some Hamp。 salaries are lowest. Actually, these suppliers bee a role of ODM to receive the Hamp。M’s cosmetics department provides a wide range of makeup, skin care and body care products. Supply ChainFig. 3 Supply Chain of Hamp。 MarketsThe women’s collections are intended for fashionminded women of all ages. The extensive range includes everything from modern basics to tailored classics, sportswear, maternity clothes and cuttingedge fashion.The men’s collections include everything from timeless tailored pieces to modern basics, leisurewear and seasonal fashions that reflect the latest trends. The children’s range is divided into various concepts for babies (0 – 18 months), children ( – 8 years), and Hamp。M39。 Mauritz (Hamp。 Restaurant a3Sandwiches shopsBvlgariJewelryChristofleSilverwareHermesClothesHermes、Puiforcat、Saint LouisMetal PlatesJohn LobbShoesRoger VivierShoesTod’sBags, ClothesVan Cleef amp。M and Costcoin Taiwan Market. From different manners of retail conceptssuch as types of retailers, customer buying behavior, retail market strategy, retail locations, human resource management, information systems and supply chain management, customer relationship management, merchandise management and customer service we realize the basic knowledge of retailing. We discussed the four store through the semester and then make some survey to apply the retailing concept.Literature ReviewRetailing is the set of business activities that adds value to the products and service sold to consumers for their personal or family use.* In the retailing world, retailing managers need to know the environment in which they operate before they can develop and implement effective strategies. So what they do first is to realize the customers’ buying behavior, from observing customers’ daily buying behavior. Then they make retailing strategies based on these observations. Finally, they implement the effective strategies.Variety is the number of merchandise categories a retailer offers. Assortment is the number of different items in a merchandise category.* Different kinds of retailers have different binations of these two characteristics. Specific kind of binations will attract different kinds of customers. How to choose proper products and services binations and variety bees an important thing to the retailing managers.Customers usually have their own buying behavior based on the following process: need recognition, information research, evaluation, choice, visit and loyalty.* An effective retail strategy satisfies customer needs