【正文】 f merchandise depth, Bellavita provides only the types of products that the stores being famous. With narrow breadth and large depth of merchandise, the prices and cost of offering the products are high. For example, a handmade pair of shoes of John Lobb is priced above 127,000 NT dollars。M LocationIntroductionHennes amp。M) is a Swedish clothing pany, known for its fast fashion clothing offerings for women, men, teenagers and children. Hamp。M describes its mission as “Fashion and quality at the best price”. Hamp。s goals for 2008 have been to intensify the sales in the existing stores, as well as to increase the number of new stores by 10% to 15% per year. Expansion and maintaining of financial stability are Hamp。s strategic goals.Product’s Categories amp。M Young (9 – 14 years). Hamp。denim includes everything from traditional fivepocket jeans to trendy fashion jeans.Hamp。MThe supply chain of Hamp。M does not own any manufactory. It has contracts with about 900 suppliers and these suppliers also have contract to about 2700 factories in 21 countries which labors39。M’s orders and produce on large scale by local material. Then, Hamp。M can get the gross profits about 53% by selling the products at low price. Why no Hamp。M’s products are e from the manufactories in China. Hamp。 it has to control the cost of transportation and to find the nearest importer.Therefore, we conjecture the importer of Taiwan must be China. In order to protect the manufacturing industry in Taiwan, the government rejected the readymade clothes import from China all the time. In 2007, China started to be allowed to import readymade clothes to Taiwan with limited categories and high customs duties. That’s the reason we think why the position of clothes retailers is low price like ZARA, UNIQLO and Hamp。M’s petitor. Some news indicates UNIQLO has talked with several shopping malls and the request is the store size is about 1600 square meter.The market opinion is TongYi have high probability to be empower by UNIQLO and will open the first store in Build Operate Transfer in Taipei.The Economic and Political conditionAlthough Taipei is a developed city and people have purchasing power enough, the market is small than other country like China and Japan. Besides, the instable crossstrait strategy affects the decision of foreign panies invest and establish location in Taiwan. For example, Hamp。M’s material flow system considers. Actually, Hamp。M, Zara, UNIQLQ haven’t enter the Taiwan market all the time. CompetitionUNIQLO is a Japanese casual wear designer, manufacturer and retailer. It is Japan39。M’s in France. At the end of this year, UNIQLO started to establish location in Taiwan and recruit in several topscale universities.Zara is the flagship chain store of Inditex Group owned in Spanish. The first Zara store opened in 1975. Zara needs just two weeks to develop a new product and get it to stores and launches around 10,000 new designs each year. Zara has resisted the industrywide trend towards transferring fast fashion production to lowcost countries. Perhaps it’s most unusual strategy was its policy of zero advertising。MIn parison of UNIQLO, Hamp。M also have an advantage of lower price than ZARA. In style, UNIQLO focus on mass market and it has the advantage in Asia that their products’ pattern is fitter to Asia people. Hamp。M and ZARA, but ZARA’s is similar to Hamp。M’s locators in Hong Kong, Beijing and Shanghai, we can see that almost Hamp。M concerns are inside the shopping mall, on wide road and near the MRT’s exit and university. Then, we have found other detailed characteristics on the locations in Hong Kong. Some districts in Taiwan I listed in the table are similar to where opened Hamp。M’s flagship store. i Taipei – Q squarei Taipei is a pound city plan that includes residence, office, shopping mall, hotel, cinema, gym club and bus station. Q square is the shopping mall’s name. It has a location advantage is near by the Taipei station business district.ZhongXiao DunHua TongLin Department Store and Breeze ZhongXiaoThen, We find two positions in ZhongXiao DunHua for opening stores. One of them is the location of Mark amp。M store. Section IV: CostcoIntroductionMembership Warehouse Club Costco offers their customers with low prices on selected private and a limited selection of nationally branded products in a wide range of merchandise categories. Businesses and families can rely on Costco to offer high quality goods and services at everyday low prices. Rapid inventory turnover, high sales volume per warehouse, leveraging an efficient operating structure, reduced handling of merchandise, and making themselves the low cost operator in retail are all key elements that make the pany so successful (Annual Report 2006). Costco defines its business in terms of benefiting their customers. Creating value to a Costco membership card is a top priority throughout the pany. Costco has two types of membership: Business, and Gold Star. Business Membership is available to all licensed businesses, nonprofit organizations, government agencies, farmers and ranchers. The membership fee is NT1000 annual. Gold Star Membership is available for individuals who do not qualify for a Business Membership. The Gold Star Membership is NT1200 per year, which includes one household card per primary add on. Gold Star Business Fig. 6 Membership Card of CostcoHistory In September of 1983, Costco Wholesale Corporation began operations in Seattle, Washington. The pany was founded by James Sinegal, current President and CEO of Costco, and Jeffrey Brotman, Chairman of the Board of Directors. In October of 1993 Costco merged with a Delaware pany called The Price Company to form Price/Costco, Inc. The Price Company was the first to establish the concept of a membership warehouse. In 1999, the pany changed its name to Costco Wholesale Corporation and moved themselves back to Washington. Taiwa