【正文】 款回收進(jìn)行監(jiān)控；配合銷售部做好對(duì)所有銷售人員的 考核。 （ 8）對(duì)本公司所處地區(qū)，行業(yè)信息進(jìn)行搜集、分析、洞察行業(yè)和市場(chǎng)發(fā)展趨勢(shì)，并做出經(jīng)濟(jì)形勢(shì)判斷。 （ 4）掌握社會(huì)媒體信息和產(chǎn)品媒體運(yùn)作信息等各種傳播媒介信息；關(guān)注環(huán)境，適時(shí)參與社會(huì)重大事件，把握時(shí)機(jī)，樹立品牌形象。 市場(chǎng)部工作手冊(cè) 目錄 目錄 ............................................................................................................................................................................................................................... 2 營銷目標(biāo) ........................................................................................................................................................................................................................ 5 營銷宣言 ........................................................................................................................................................................................................................ 6 營銷服務(wù)理念 ................................................................................................................................................................................................................. 7 沈陽乳業(yè)市場(chǎng)銷售基本運(yùn)作理念及精神 .......................................................................................................................................................................... 8 市場(chǎng)部人員素質(zhì)要求 .................................................................................................................................................................................................... 10 第一篇 市場(chǎng)部崗位職責(zé) ............................................................................................................................................................................................11 一、市場(chǎng)部職能 ........................................................................................................................................................................................................ 12 二、市場(chǎng)部經(jīng)理崗位描述 .......................................................................................................................................................................................... 13 三、市場(chǎng)部人員崗位 描述 .......................................................................................................................................................................................... 15 市場(chǎng)調(diào)研主任 .................................................................................................................................................................................................. 15 產(chǎn)品主任 ......................................................................................................................................................................................................... 16 媒體主任 ......................................................................................................................................................................................................... 16 推廣主任 ......................................................................................................................................................................................................... 17 第二篇 市場(chǎng)部管理與控制制度： ........................................................................................................................................................................... 18 一、直送營銷部“三”日操作制度 ............................................................................................................................................................................ 19 日清日結(jié) ......................................................................................................................................................................................................... 19 周清周報(bào) ......................................................................................................................................................................................................... 19 日新月異 ......................................................................................................................................................................................................... 20 需記筆記 ......................................................................................................................................................................................................... 20 二、市場(chǎng)部述職制度 ................................................................................................................................................................................................. 21 每項(xiàng)述職 ......................................................................................................................................................................................................... 21 定期述職 ......................................................................................................................................................................................................... 22 三、四小時(shí)復(fù)命制 .................................................................................................................................................................................................... 24 第三篇 市場(chǎng)部日常工作程序 .................................................................................................................................................................................. 25