【正文】 ........................................................................................................................................................................ 22 三、四小時(shí)復(fù)命制 .................................................................................................................................................................................................... 24 第三篇 市場(chǎng)部日常工作程序 .................................................................................................................................................................................. 25 一、營(yíng)銷策劃綱要的制定、審批程序 ........................................................................................................................................................................ 26 二、營(yíng)銷預(yù)算與計(jì)劃的編制程序 ............................................................................................................................................................................... 27 銷售目標(biāo)預(yù)測(cè) .................................................................................................................................................................................................. 27 擬定營(yíng)銷計(jì)劃： ............................................................................................................................................................................................... 27 營(yíng)銷預(yù)算： ...................................................................................................................................................................................................... 28 三、 銷售計(jì)劃的審批程序 .......................................................................................................................................................................................... 30 五、市場(chǎng)調(diào)查程序 .................................................................................................................................................................................................... 32 六、產(chǎn)品價(jià)格的制定與調(diào)整 ...................................................................................................................................................................................... 33 七、銷售計(jì)劃的審批程序 .......................................................................................................................................................................................... 34 八、突發(fā)事件處理的工作流程 ................................................................................................................................................................................... 35 九、新產(chǎn)品開發(fā)提案程序 .......................................................................................................................................................................................... 36 十一、信息的檢查和反饋制度 ................................................................................................................................................................................... 38 匯總系統(tǒng) ......................................................................................................................................................................................................... 38 分析系統(tǒng) ......................................................................................................................................................................................................... 39 文件交接 ......................................................................................................................................................................................................... 39 第四篇 市場(chǎng)部檢查與考核 ........................................................................................................................................................................................ 40 一、檢查與考核的原則 ............................................................................................................................................................................................. 41 二、獎(jiǎng)懲實(shí)施流程 .................................................................................................................................................................................................... 42 三、檢查和考核的依據(jù) ............................................................................................................................................................................................. 43 工作報(bào)告 ......................................................................................................................................................................................................... 43 銷售記錄 ......................................................................................................................................................................................................... 43 公司其它職能部本的意見 ................................................................................................................................................................................. 43 公司內(nèi)職工意見 ............................................................................................................................................................................................... 43 個(gè)人評(píng)估 .......................................................................................................................................................................................................