【正文】 n sake. ANS: T REF: 30 CHOICE 14 (1)Multiple business units owned by a mon set of shareholders make up a firm, or pany, and multiple firms that sell similar products to similar customers make up a(n) ____. a. anization c. industry b. firm d. business model ANS: C REF: 26 (2)A way of anizing the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support is known as a(n)____. a. supply chain c. value chain b. supply group d. value group ANS: C REF: 26 (3)Porter uses the term ____ to describe the larger stream of activities into which a particular business unit39。聯(lián)華超市擁有龐大的門店網(wǎng)絡、采購、配送中心和先進成功的商 品營銷模式，具有與國際著名 “ 航空母艦 ” 型商業(yè)跨國集團抗衡的實力。公司擁有的 “ 聯(lián)華 0K” 網(wǎng) (． 1hok． ，如圖 1． 5 所示 )自 2020年 9月 25 日開通以來，貫徹 “ 客戶至上、精誠合作、科技領先、競爭發(fā)展 ” 的企業(yè)宗旨和 “ 創(chuàng)業(yè)、創(chuàng)新、高 效、務實 ” 的企業(yè)精神以及 “ 顧客第一，惟一的第一 ” 的經(jīng)營理念，充分利用各股東的優(yōu)勢，將實體網(wǎng)絡與 IT 虛擬網(wǎng)絡有效地結(jié)合起來，實現(xiàn)了當年投資、當年盈利，現(xiàn)已成為年營業(yè)收入超過 5 000 萬元、年凈資產(chǎn)收益率超過 8％的具有良好經(jīng)濟效益的網(wǎng)站。 (3)信息發(fā)布 “ 聯(lián)華 0K” 網(wǎng)作為 B to C 及 B to B 的購物網(wǎng)站，在服務用戶的同時也會給產(chǎn)品的宣傳推廣提供一個很好的時機。 (2)品種和價格優(yōu)勢 依托聯(lián)華超市多年形成的良好的商品集中采購體系， “ 聯(lián)華 0K” 網(wǎng)經(jīng)營的商品，無論在品種、數(shù)量上，還是在價格上都具有明顯的優(yōu)勢。 (4)先進的技術(shù)優(yōu)勢 “ 聯(lián)華 OK” 網(wǎng)在技術(shù)上有許多特色與創(chuàng)新，尤其是在系統(tǒng)流程、后臺業(yè)務管理和與超市業(yè)務結(jié)合的實用性等方面，具有突出的專業(yè)優(yōu)勢，實現(xiàn)了業(yè)務流程的全自動化。 (3)良好的信譽優(yōu)勢 公司的貨物和配送主要通過遍布全市的聯(lián)華門店提供和完成，對許多顧客來說，聯(lián)華超市已是身邊的老朋友。此外公司還擁有一支專業(yè)的廣告設計隊伍，可以為廠商提供多方面的設計服務。 2．公司主要業(yè)務 上海聯(lián)華電子商務公司的主要業(yè)務有： (1)網(wǎng)上銷售 公司以 “ 聯(lián)華 OK” 網(wǎng)和電話網(wǎng) (滬訂購電話 96801)為基礎，聯(lián)合供應商，組織商品，廣泛開展 B to C 和 B to B 的電子商務業(yè)務。公司的其他股東還有：上實集團 (上海市政府窗口企業(yè) )在國內(nèi)的控股公司 —— 上海實業(yè)聯(lián)合集團股份有限公司，這是一家有著雄厚的資本實力、產(chǎn)業(yè)經(jīng)營 和資本運作經(jīng)驗的上市公司；在物流系統(tǒng)設計開發(fā)和網(wǎng)絡構(gòu)建上處于領先水平的 IT 企業(yè) —— 上海同振信息技術(shù)有限公司；在網(wǎng)絡信息集成管理、網(wǎng)絡安全系統(tǒng)研制方面具有豐富經(jīng)驗的上海建坤信息技術(shù)有限責任公司以及在配送和物流方面全國知名的速遞公司 —— 上海捷時達，是郵政速遞公司。s strategu capitalized on its strengths and avoided relying on a dealer work. ANS: T REF: 31 CHOICE (1)SWOT is the acronym for ____. , wealth, occupations, and threats , weaknesses, opportunities, and testing , weaknesses, opportunities, and threats , wealth, occupations, and testing ANS: C REF: 30 (2)In ____ analysis, the analyst first looks into the business unit to identify its strength and 16 weaknesses. ANS: A REF: 30 (3)In the mid1990s, ____ used a SWOT analysis to create a strong business strategy that has helped it bee a strong petitor after facing threats from Compaq and IBM. Computer Computer Computer Computer ANS: C REF: 3031 Conclusion（ 本節(jié)小結(jié) ）： (1)How businesses use value chains and SWOT analysis to identify electronic merce opportunities (2)Which questions that an analyst would asd in conducting a SWOT analysis. (3)SWOT Analysis (4)The role of Electronic Commerce International Nature of Electronic Commerce Trust Issues on the web Language Issues Culture Issues Infrastructure Issues Objectives（ 本節(jié) 教學目標 ）： (1)How does the international nature of emerce affect its infrastructure (2)What steps should be taken to overe the cultural issues of electronic merce? (3)What is the main motivation behind the second wave to electronic merce Focus（ 本節(jié)重點 ） : (1)Trust Issues on the web (2)Language Issues (3)Culture Issues (4)Infrastructure Issues Main contents（ 本節(jié)主要內(nèi)容 ） : International Nature of Electronic Commerce 17 Trust Issues on the web (1)Companies with established reputations(名聲 ) (2)Customers‘ inherent(與生俱來的 ) lack of trust in ―strangers‖ on the Web 圖 :016031001 Language Issues (1)To do business effectively in other cultures (2)Researchers have found that (3)Localization(地方化 ) 請看 Global Reach 016051001 Culture Issues (1)Important element of business trust (2)Culture 請看搜狐網(wǎng) 016061001 Infrastructure Issues (1)Inter infrastructure includes (2)Organization for Economic Cooperation and Development‘s (OECD) statements on Information and Communications Policy deal with telemunications infrastructure development issues (3)Flatrate access system (4)Targets for technological solutions Test Bank（ 本節(jié)測試題 ） ： (1)Researchers estimate that about 20 percent of the content available on the Inter today is in English. ANS: F REF: 33 Conclusion（ 本節(jié)小結(jié) ） ： (1)How does the international nature of emerce affect its infrastructure? (2)What steps should be taken to overe the cultural issues of electronic merce (3)What is the main motivation behind the second wave to electronic merce (4)Trust Issues on the web (5)Language Issues (6)Culture Issues (7)Infrastructure Issues 18 The relationship between Electronic Commerce and others disciplines Electronic Commerce and Computer science Electronic Commerce and Marketing Electronic Commerce and Consumer behavior、 psychology Electronic Commerce and Finance Electronic Commerce and Economics Electronic Commerce and Management information systems Electronic Commerce and Management Electronic Commerce and Business Law、 ethics Objectives（ 本節(jié) 教學目標 ） : (1)The major disciplines which are related with EC. (2)The issues with which these major disciplines are concerned. Focus（ 本節(jié)重點） : (1)The relationship between Electronic Commerce and Computer science、 Marketing、Consumer behavior、 psychology、 Finance、 Economics 、 Management information systems、Management、 Business Law、 ethics. (2)The issues each disciplin concerned. Main Contents（ 本節(jié)主要內(nèi)容） ： The relationship between Electronic Commerce and others disciplines Commerce and Computer science Such as languages, multimedia, and works, fall into the discipline of puter sciences. Intelligent agents play a major role in EC as well. Commerce and Marketing. Many issues of marketing offline are relevant to online EC—for example, cost benefits of advertisements and advertisement strategies. Other issues are unique to EC, ranging from online marketing strategy to interactive kiosks(互動式觸摸屏營銷 ). Commerce and Consumer behavior、 psychology Consumer behavior is the key to the success of B2C trade, but so is the behavior of the s