【正文】 n independent firm that offers connection and EDI transactionforwarding services to buyers and sellers engaged in EDI. ANS: T REF: 9 (5)The increase in broadband connections in homes is a key element in the second wave of electronic merce. ANS: T REF: 11 CHOICE (1)Transactions are conducted between businesses on the Web is often called ____. ANS:A REF: 5 (2)The group of logical, related, and sequential activities and transactions in which businesses engage are often collectively referred to as business ____. ANS:B REF: 7 (3).Some researchers define a fourth category of electronic merce called ____, which includes individuals who buy and sell items among themselves. ANS:A REF: 7 (4).Electronic funds transfers are also called ____. transfers transfers transfers transfers ANS:A REF: 8 (5).Businesses that engage in EDI with each other are called ____. partners ANS:D REF: 8 Conclusion（ 本節(jié)小 結(jié)）： 7 electronic merce is and what about it39。 Value system 價(jià)值系統(tǒng)：這個(gè)術(shù)語用來描述一個(gè)特定的業(yè)務(wù)單元價(jià)值鏈所從屬的更大的業(yè)務(wù)流。 Transaction 交易：價(jià)值的交換。 SWOT analysis SWOT 分析：優(yōu)勢、劣勢、機(jī)遇和威脅分析。 Shipping profile 運(yùn)輸規(guī)格：指影響商品包裝和運(yùn)輸難易程度的所有特征。 Network effect 網(wǎng)絡(luò)效應(yīng)：上網(wǎng)的人或組織越多，網(wǎng)絡(luò)對每個(gè)參與者的價(jià)值就越大，這種 價(jià)值的增加稱為網(wǎng)絡(luò)效應(yīng)。 Firm 企業(yè)：有大量的商務(wù)活動發(fā)生在大型等級制組織的內(nèi)部，經(jīng)濟(jì)學(xué)家一般把這種組織稱為企業(yè)。 Commodity 商品：指不同廠商提供的產(chǎn)品或服務(wù)彼此沒有差別，其特性市標(biāo)準(zhǔn)化的 ,為消費(fèi)者熟知。 Businesstobusiness(B2B)企業(yè)間的電子商務(wù)：企業(yè)之間在 WWW 上進(jìn)行的交易。 對學(xué)生的要求 ： 2 做到課前預(yù)習(xí)、課后復(fù)習(xí)，做好實(shí)驗(yàn)、按時(shí)完成作業(yè)，理論聯(lián)系實(shí)際，多上網(wǎng)瀏覽和分析。是一門綜合性，交叉性的課程，它體現(xiàn)著電子商務(wù)專業(yè)的基本特征和特點(diǎn)，勾畫出電子商務(wù)專業(yè)的基本框架和輪廓，為后繼專業(yè)課程的學(xué)習(xí)打下一定的基礎(chǔ)和給出必要的線索。《電子商務(wù)概論》課程 教案 目 錄 教學(xué)目的 ........................................................................................................................ 1 課程性質(zhì)與地位 ............................................................................................................ 1 教學(xué)方法 ........................................................................................................................ 1 教學(xué)內(nèi)容設(shè)計(jì) ................................................................................................................ 2 Chapter 1 Review of Electronic Commerce............................................................... 2 Chapter 2 Technology Infrastructure....................................................................... 23 Chapter 3 Selling on the Web.................................................................................... 45 Chapter 4 marketing on the web .............................................................................. 67 Chapter 5 B2B strategies: from EDI to EC ............................................................. 93 Chapter 6 Online Auctions, Virtual Communities, and Web Portals ................. 114 Chapter 7 The Environment of Electronic Commerce ......................................... 129 Chapter 8 Web Server Hardware and Software ................................................... 145 Chapter 9 Electronic Commerce Software ............................................................ 161 Chapter 10 Electronic Commerce Security ........................................................... 178 Chapter 11 Payment Systems for Electronic Commerce...................................... 197 Chapter 12 Planning for Electronic Commerce .................................................... 218 1 一、 教學(xué)目的 通過課程學(xué)習(xí)，使學(xué)生掌握電子商務(wù)的基本理論、基本知識，了解電子商務(wù)的基本技術(shù)、基本應(yīng)用和發(fā)展趨勢等內(nèi)容，從而對電子商務(wù)的知識體系和應(yīng)用狀況有一個(gè)整體的了解和認(rèn)識。 三、 教學(xué)方法 教學(xué)原則 ： （ 1 ）教學(xué)相長、學(xué)問結(jié)合、師生互動； （ 2 ）理論深入、實(shí)踐淺出、理實(shí)結(jié)合。 四、 教學(xué)內(nèi)容 設(shè)計(jì) （ 說明：每一 章 包括該章的 主要內(nèi)容、教學(xué)目標(biāo) 、 關(guān)鍵專業(yè)術(shù)語 、案例分析、網(wǎng)絡(luò)資源及站點(diǎn)，參考文獻(xiàn)和總結(jié)。 Businesstoconsumer(B2C)企業(yè)與消費(fèi)者間的電子商務(wù)：消費(fèi)者在 WWW 上購物。 Electronic merce(emerce)電子商務(wù)：使用諸如互聯(lián)網(wǎng)和 WWW 等電子數(shù)據(jù)進(jìn)行商務(wù)活動。 Law of diminishing returns 邊際效益遞減：價(jià)值隨著消費(fèi)量的增加而遞減 ,經(jīng)濟(jì)活動的這個(gè)特點(diǎn)稱為邊際效益遞減。 Primary activities 關(guān)鍵活動：每個(gè)戰(zhàn)略業(yè)務(wù)單元實(shí)施這些活動對其銷售的產(chǎn)品或服務(wù)進(jìn)行設(shè)計(jì)、生產(chǎn)、促銷、銷售、運(yùn)輸和售后服務(wù) ,這些被稱為關(guān)鍵活動。 Strategic alliance 戰(zhàn)略聯(lián)盟：不同的企業(yè)根據(jù)共同的目標(biāo)建立長期的穩(wěn)定關(guān)系， 以協(xié)調(diào)他們的戰(zhàn)略、資源和技術(shù)組合 ,這種關(guān)系通常稱為戰(zhàn)略聯(lián)盟。 4 Telemuting 遠(yuǎn)程辦公： WWW 幫助員工提高工作效率的一個(gè)重要應(yīng)用是可以讓員工在家辦公。 Transaction costs 交易成本：買主和賣主收集信息和協(xié)商買賣交易時(shí)發(fā)生的全部成本的總和。 Vertical integration 垂直一體化：現(xiàn)有企業(yè)自己設(shè)立等級制的結(jié)構(gòu)來替代供應(yīng)商生產(chǎn)產(chǎn)品 ,這種做法稱為垂直一體化。s characters many categories does electronic merce have and what they are is the framework of Electronic Commerce it is poised for a second wave of growth of emerce of Electronic Commerce Commerce Framework Business Models, Revenue Models, and Business Processes Focus on Specific Business Processes Advantages of Electronic Commerce Disadvantages of Electronic Commerce Objectives（ 本節(jié) 教學(xué)目標(biāo)） : (1)what business models is (2)what advantages and disadvantages of Electronic Commerce are (3)Why business models have given way to revenue models and the analysis of business processes as key elements of electronic merce initiatives Focus（ 本節(jié) 重點(diǎn) ） : (1)Focus on Specific Business Processes (2)Advantages of Electronic Commerce (3)Disadvantages of Electronic Commerce Main contents（ 本節(jié)主要內(nèi)容 ） : Business Models, Revenue Models, and Business Processes (1)Business model (2)Revenue model Focus on Specific Business Processes (1) Merchandising(銷售規(guī)劃 ) (2) Commodity item(商品 ) 請看圖 : 012041001 (3) Shipping profile(運(yùn)輸規(guī)格 ) (4) High valuetoweight ratio (高的價(jià)值 /重量比 ) Advantages of Electronic Commerce (1)Electronic merce can increase sales and decrease costs 8 (2)If advertising is done well on the Web, it can get a firm‘s promotional message(促銷信息 ) out to potential customers in every country (3)Using emerce sales support and ordertaking processes, a business can Public retirement(退休金 ) Cost of information search and acquisition(獲得 ) Improving flow of information Also referred to as industry value chain Test Bank（ 本節(jié)測試題 ） ： (1)Using the value chain reinforces the idea that electronic merce should be a business solution, not technology implemented for its ow