北方購物廣場營銷管理問題研究_畢業(yè)論文-wenkub
2023-07-10 01:23:47 本頁面
【正文】 some problems in marketing management existed in Tangshan Department Store Group in it’ s business operation in recent years. Trough personal experience and practice, the author finds out what the problems are and the causes for those problems as well as the methods of resolving the problems. Finally, the author concludes that by enhancing the relationship between staff and management personnel business enterprises can greatly improve the staff’ s working enthusiasm and arouse their working emotions indirectly. In this way, business enterprises can improve their service quality. Further more, putting the customers’ needs in the first place, using customers’ intent books and finding out the shortings in the marketing operation are also of great help to the success of business enterprises. Key Word:Markting Quality of Service Demand 河北聯(lián)合大學(xué)成人教育畢業(yè)設(shè)計說明書（論文） 3 目 錄 ..................................................................................................................................... 4 ......................................................................... 5 ............................................................................. 6 管理水平有待提高 ................................................................................................... 6 對員工的關(guān)心、關(guān)懷有待改善 ............................................................................... 7 服務(wù)意識淡薄 ........................................................................................................... 8 促銷方式相對單一 ................................................................................................... 9 4．商場應(yīng)采取對策 ............................................................................................................... 9 加強(qiáng)管理人員培訓(xùn) ................................................................................................... 9 滿足員工不同層次的需要 ..................................................................................... 11 樹立顧客為中心的觀念 ......................................................................................... 12 不斷開拓新的營銷渠道 ......................................................................................... 12 結(jié)論 ....................................................................................................................................... 13 參考文獻(xiàn) : .............................................................................................................................. 14 致謝 ....................................................................................................................................... 15 河北聯(lián)合大學(xué)成人教育畢業(yè)設(shè)計說明書（論文） 4 市場 營銷管理就是為了實(shí)現(xiàn)企業(yè)的目標(biāo)，提高 企業(yè)的 經(jīng)濟(jì)效益， 是企業(yè) 實(shí)現(xiàn)其價值的核心 部分 。營銷管理是系統(tǒng)化的，需要兼顧到生產(chǎn)、采購等許多其他方面，需要綜合考慮 的 。傳統(tǒng)營銷理論越來越難以適應(yīng)復(fù)雜多變的市場營銷環(huán)境。 1953 年，尼爾麥卡錫（ McCarthy）于 1960 年在其《基礎(chǔ)營銷》 Basic Marketing）一書中將這些要素一般地概括為 4 類：產(chǎn)品（ Product）、價格（ Price）、渠道（ Place）、促銷（ Promotion）
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