生產(chǎn)運(yùn)作戰(zhàn)略的基本概念與競(jìng)爭優(yōu)勢(shì)選擇-wenkub
2023-03-06 09:23:14 本頁面
【正文】 產(chǎn)品的壽命周期 Introduction Growth Maturity Decline Stereo TV Smart Phones Home Computer Color TV Black White TV Sales 0 Time 2. 不同壽命階段的生產(chǎn)運(yùn)作戰(zhàn)略 Introduction Growth Maturity Decline ?Product design and development critical ?Frequent product and process design changes ?Short production runs ?High production costs ?Limited models ?Attention to quality ?Forecasting critical ?Product process reliability ? Improvements and options of petitive advantages ?Increase capacity ?Enhance distribution ?Standardization ?Less rapid product changes ?Optimum capacity ?Increasing stability of process ?Long production runs ?Product improvement and cost cutting ?Little product differentiation ?Cost minimization ?Overcapacity in the industry ?Prune line to eliminate items not returning good margin ?Reduce capacity Strategy and Issues During A Product’ s Life Cycle Best period to increase market share RD engineering are critical Product design and development are critical Frequent product and process design changes Overcapacity Short production runs High skilledlabor content High production
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